David Lancefield in

David Lancefield

Pioneer · DISC type IDS
The Strategy Coach at Strategy Shift Ltd
📍 Radlett, England, United Kingdom

David is The Strategy Coach for C-Suite executives, with nearly 30 years of experience helping leaders navigate transitions and complex challenges. He is a Guest Lecturer at London Business School and a contributor to Harvard Business Review and Forbes. Colleagues describe him as inspiring, passionate, impactful, and influential.

David hosts the "Lancefield on the Line" podcast, where he explores strategy, leadership, and self-development with global experts. He is passionate about personal growth and has shared his own recent journey of regeneration and re-evaluating what gives him energy, both physically and emotionally.

In a recent podcast interview, David opened up about personal challenges, including his sons brain damage, and how these experiences have shaped his approach to life and leadership.

Read the full overview →
Experience
5 Years
Current Role
The Strategy Coach
Job Level
Mid-senior
Location
Radlett, England, United Kingdom
Personality Overview

How David shows up

Driven But Considerate
Friendly But Fast
Dynamic But Sincere

If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Priorities

Topics David cares about

C-Suite Transitions
His coaching practice, Strategy Shift, is explicitly focused on helping C-Suite executives and founders make the best possible start when transitioning into new roles.
Leadership Development
He is frequently described as a leader who develops other leaders, and his writing and podcasting focus on the mindsets and practices of effective, transformational leadership.
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Career

Work history

2-2025
The Strategy Coach
Strategy Shift Ltd
Strategy Shift
Self-employed
7-2020
Director
David Lancefield Ventures Ltd
7-2020
Guest Lecturer
London Business School
7-2020
Contributor
Harvard Business Review
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1995 - 1996
MSc (Distinction)
University of Warwick
1999 - 2000
Corporate Finance Evening Programme
London Business School
Social presence
in
Behavioral profile

DISC profile (public)

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Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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