David Lockie

Enigma
DISC Type : dic

Chief Executive Officer at Elevare Software Group

Glossop, England, United Kingdom

Overview

David is a seasoned CEO and board director with deep expertise in scaling software and technology businesses. He was instrumental in a $4 billion recapitalisation at IRIS Software Group and has extensive experience in strategy and operational transformation. People who have worked with him describe him as honest, commercially astute, and driven.

Outside of work, David is a former football coach and school governor. He enjoys spending time with his children, hiking with his three dogs, exploring global street food, and cooking—his signature dish is beef wellington. This reflects his passion for mentorship, community, and culinary arts.

He applies a mentoring mindset from his coaching experience to his business leadership.

Personality Overview

Challenger

Friendly Yet Blunt

Persuasive & Assertive

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Scaling Businesses
He has a proven track record of scaling businesses, including his time as COO at IRIS Software Group and as an Operating Partner at Hg.
Strategic Transformation
As a Non-Executive Director at Azets, he supports strategic transformation through technology and innovation, a core theme throughout his career.
Customer Experience
He previously served as Chief Customer Officer and has a stated commitment to enhancing service offerings and fostering continuous improvement for customers.

Media Appearances

David has no verified media appearances

Work History

11-2025
Chief Executive Officer at Elevare Software Group
6-2024
Non Executive Director at Azets
9-2019 - 6-2025
Chief Operating Officer at IRIS Software Group
5-2019 - 9-2019
Chief Customer Officer at IRIS Software Group
11-2018 - 5-2019
Chief Revenue Officer at IRIS Software Group

Education

1990 - 1991
Education details unavailable from Ashton 6th Form
1985 - 1990
Education details unavailable from Littlemoss High

More Information

Social Presence :

Prographics :

Exp : 28 Location : Glossop, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at Elevare Software Group
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from David

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will David move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can David take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And David

Personality Compatibility


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