David Mesa ⛳️

Pioneer
DISC Type : ids

Strategic Advisor at TIG Brands

Austin, Texas, United States

Overview

David Mesa is the President of We Grow CPG, a sales agency focused on helping emerging brands achieve retail success. With over 20 years of experience, he has a proven track record of building brands from startups to established leaders. He holds a Bachelor of Science from DeVry University and is a USMC veteran.

Originally from the Los Angeles area and now based in Austin, Texas, David is a proud AAPI and a U. S. Marine Corps veteran. He is a fan of the LA Dodgers and enjoys hiking. He emphasizes a "people-first" philosophy in his personal and professional interactions, valuing authenticity and connection.

Unique fact: Davids journey toward authenticity in his career includes no longer having to cover up his tattoos, which he had to do while working at larger corporations earlier in his career.

Personality Overview

Driven But Considerate

Friendly But Fast

Decisive But Friendly

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Emerging CPG Brands
His agency, We Grow CPG, and advisory roles are dedicated to helping startup and early-stage CPG brands build strategic revenue plans and expand distribution.
People-First Culture
He frequently discusses prioritizing people and authenticity, stating he only wants to work with 'nice' and 'cool' people with whom he can build a genuine connection.
Founder-Led Growth
He has publicly shared his belief that founder-led product demonstrations are powerful for connecting with consumers and gathering direct feedback.

Media Appearances

Mastering Innovation And Differentiation In The CPG World With David Mesa — WE GROW CPG. Featured in Spotify for Creators

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We Grow CPG: Navigating Sales Excellence with David Mesa. Featured in YouTube

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Work History

4-2023
Strategic Advisor at TIG Brands
10-2022
President at WE GROW CPG
3-2022
Strategic Advisor at Pricklee
1-2020 - 1-2023
Founder at 4T Mesa Consulting
1-2020 - 3-2022
Vice President Sales at Thunderbird Real Food Bars

Education

2001 - 2004
Bachelor of Science from DeVry University

More Information

Social Presence :

Prographics :

Exp : 26 Location : Austin, Texas, United States Job Level : N/A Designation : Strategic Advisor at TIG Brands
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Showcase existing customers and use case-studies to grab their attention
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from David

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will David move?

  • They are generally fast movers and can take quick decisions
  • Can David take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And David

Personality Compatibility


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