David Murray

Trailblazer
DISC Type : DI

Sr Director, Commerce Product Management at Cisco

San Francisco, California, United States

Overview

David has no verified overview

Personality Overview

Achievement-Oriented

Friendly But Fast

Values Relationships

If they come to believe in your value proposition, they will be your champion.  They respond better to a combination of speed and relationship. They are more likely to be open to unproven but exciting technologies.

Topics They Care About

David has no verified topics they care about

Media Appearances

David has no verified media appearances

Work History

11-2023
Sr Director, Commerce Product Management at Cisco
12-2019 - 11-2023
Founder at UR Partner
11-2018 - 11-2019
Chief Executive Officer at Sequential Genetics
3-2016 - 10-2018
VP, Operations - Service Provider Business Unit at Cisco
10-2013 - 2-2016
VP, Operations - SP Video Software & Solutions at Cisco

Education

B. Eng from University of Strathclyde

More Information

Social Presence :

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Exp : 18 Location : San Francisco, California, United States Job Level : Senior Designation : Sr Director, Commerce Product Management at Cisco
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Ask them for a lunch or coffee once some rapport has been established
  • Help them visualize the impact of their decision

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from David

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will David move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can David take some risk or not?

  • They can take risks if necessary.

You And David

Personality Compatibility


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