David is a global commercial and marketing executive with over 15 years of experience in e-business, media, and demand generation. He leads these functions at Sazerac, overseeing a portfolio of over 500 brands. His career includes leadership roles at Mattel, Beiersdorf, and La Prairie, and he holds a Masters in Digital Business & eCommerce.
With a robust international background built across Zurich, London, and Barcelona, David is passionate about digital transformation and growth. He also acts as an external advisor to global brands, consulting on full-funnel media strategy, e-business activation, and retailer negotiations, applying his expertise to various industries.
He is currently spearheading a significant expansion of Sazeracs E-Business and Digital teams, personally hiring for key leadership positions.
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