David Saint

Questioner
DISC Type : c

Non Executive Chairman at NORBEV LIMITED

Bristol, England, United Kingdom

Overview

David Saint is a results-oriented Non-Executive Chairman with extensive experience in the FMCG sector, particularly with major UK retailers. He is skilled in managing costs to deliver profitability and leading organizations through transformational change. David is a Chartered Accountant, having qualified with the South African Institute of Chartered Accountants.

He spearheaded market-leading innovation at Refresco, introducing the UKs first preservative-free CSD and aseptic low-acid PET lines.

Personality Overview

Price-Sensitive

Not Easily Convinced

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to do thorough analysis of any situation.

Topics They Care About

Soft Drink Innovation
As Managing Director at Refresco, he focused on leading the market with new product development, sugar reduction, and bringing novel packaging and production lines to the UK.
FMCG Growth Strategy
His career demonstrates a focus on creating value and driving profitability in challenging or declining fast-moving consumer goods categories.
Private Equity Leadership
Serves as a Non-Executive Chairman for private equity-held companies, indicating a focus on governance and strategic oversight for investors. [Predicted]

Media Appearances

David has no verified media appearances

Work History

11-2024
Non Executive Chairman at NORBEV LIMITED
5-2024
Non Executive Chairman at Rodda's Clotted Cream
2-2024 - 2-2024
Director at Sneyd Consultancy Ltd
1-2023 - 11-2023
Director Strategic Projects at Refresco
1-2013 - 12-2022
Managing Director at Refresco

Education

1985 - 1986
Chartered Accountant from South African Institute of Chartered Accountants
1982 - 1985
Bachelor of Commerce - BCom from University of South Africa/Universiteit van Suid-Afrika

More Information

Social Presence :

Prographics :

Exp : 13 Location : Bristol, England, United Kingdom Job Level : N/A Designation : Non Executive Chairman at NORBEV LIMITED
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from David

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will David move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can David take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And David

Personality Compatibility


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