David Sequino

Wildcard
DISC Type : isc

Executive Vice President, Worldwide Sales at RollStream

Leesburg, Virginia, United States

Overview

David Sequino is the Co-Founder and CEO of OmniTrust, with over 30 years of experience building enterprise software and security companies. A graduate of Northeastern University with leadership education from MIT Sloan, he has held executive sales roles at Certicom and RollStream, specializing in security and business-to-business collaboration platforms.

He is deeply engaged with the evolving definition of “trust,” believing that future security models must extend beyond verifying people to encompass devices, systems, and autonomous machine decisions.

Personality Overview

Requires Proof

ROI Driven

Friendly But Slow

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Digital Trust Models
He frequently posts about the need to evolve the definition of trust beyond human verification to include devices, systems, and autonomous decisions happening at machine speed.
Automotive Cybersecurity
His company provides solutions like AutoAuth to secure technician access to vehicles, addressing a critical and growing problem in the automotive industry.
IoT Security
His career at companies like Certicom and OmniTrust demonstrates a long-standing focus on providing security solutions for connected devices and embedded systems.

Media Appearances

RollStream announces exec appointments. Featured in Chain Store Age

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SPS Commerce selects RollStream to expand its trading partner onboarding and supply chain collaboration. Featured in SPS Commerce Investor Relations

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GXS Acquires RollStream, Deepens Commitment To The Social Supply Chain. Featured in Supply Chain Market

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Work History

10-2008 - 8-2009
Executive Vice President, Worldwide Sales at RollStream
7-2004 - 10-2008
VP, WW Sales and Marketing at Certicom
CEO OmniTrust (formally INTEGRITY Security Services - ISS) at OmniTrust (Formally INTEGRITY Security Services - ISS)
Regional Manager at Wind River
Regional Director at Wind River Systems

Education

2006 - 2009
Management and Leadership from MIT Sloan School of Management
1985 - 1990
BSEE from Northeastern University, Boston

More Information

Social Presence :

Prographics :

Exp : 5 Location : Leesburg, Virginia, United States Job Level : Leadership Designation : Executive Vice President, Worldwide Sales at RollStream
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Build rapport, it will come handy to handle hard questions later
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don’t overhype the product/pitch, keep it measured
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from David

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They like to perform full analysis and can take time to make any decision.
  • Can David take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And David

Personality Compatibility


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