David So

Questioner
DISC Type : c

Orthopaedic Surgeon at Newport Orthopedic Institute

Newport Beach, California, United States

Overview

Dr. David So is a board-certified, fellowship-trained orthopaedic surgeon at Newport Orthopedic Institute, specializing in hip and knee replacements. He is an Associate Clinical Professor at UCI Health and utilizes minimally invasive and computer-assisted surgical techniques. He earned his medical degree from Wayne State University and has an engineering degree from the University of Michigan.

Dr. So is dedicated to advancing orthopaedic medicine through research and education. He values a positive and uplifting professional environment, as reflected in his online presence, and is a strong proponent for supporting medical discoveries that improve patient outcomes, such as decreasing post-operative infections.

His undergraduate degree in Industrial & Operations Engineering provides a unique perspective on the biomechanics of joint replacement surgery.

Personality Overview

Value Seeker

Cautious & Analytical

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Minimally Invasive Surgery
Emphasizes minimally invasive treatment options, including the anterior-approach for hip replacement, to help patients regain control of their lives.
Orthopaedic Technology
Utilizes advanced techniques like computer-assisted hip and knee arthroplasty, along with custom knee implants, to improve surgical precision and outcomes.
Orthopaedic Education
Actively trains the next generation of surgeons as an Associate Residency Program Director and Associate Clinical Professor at UCI Health.

Media Appearances

David has no verified media appearances

Work History

7-2025
Orthopaedic Surgeon at Newport Orthopedic Institute
7-2022 - 6-2025
Orthopaedic Surgeon at Sparrow Health System
7-2018 - 7-2022
Associate Residency Program Director, Department of Orthopaedic Surgery at UCI Health
10-2015 - 7-2022
Associate Clinical Professor of Orthopaedic Surgery at UCI Health
8-2014 - 7-2015
Fellow, Adult Reconstruction, Penn Orthopaedics at Penn Medicine (University of Pennsylvania Health System)

Education

2005 - 2009
Doctor of Medicine (MD) from Wayne State University School of Medicine
1997 - 2001
Bachelor of Science (BS) from University of Michigan College of Engineering

More Information

Social Presence :

Prographics :

Exp : 16 Location : Newport Beach, California, United States Job Level : N/A Designation : Orthopaedic Surgeon at Newport Orthopedic Institute
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from David

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will David move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can David take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And David

Personality Compatibility


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