David Tapp

Trailblazer
DISC Type : ID

Head of Digital Marketing at Pro:Direct Sport

Greater Exeter Area, United Kingdom

Overview

David Tapp is the Head of Digital Marketing at Pro: Direct Sport, where he leads strategy across all digital channels and regions. His expertise is rooted in SEO and PPC, with extensive experience from agency roles at The Organic Agency and LBi. Colleagues have described him as knowledgeable, adaptable, and exemplary.

His interests suggest a connection to the gaming industry, with a noted interest in Epic Games. He also appears engaged with his local community, maintaining an interest in the University of Exeter. Given his location, he may follow local sports teams.

In a previous role, a colleague cited David as being the top-performing Client Director by revenue in the company.

Personality Overview

Assertive

Values Relationships

Charismatic

They do not mind taking risks and can make hard decisions, if necessary.  They will fight for you if they come to believe in you. They are charming and have the ability to align others behind their decisions.

Topics They Care About

SEO & Organic Search
He has deep experience in SEO from multiple previous roles and is currently hiring SEO talent, showing it remains a key focus.
E-commerce Trends
He has actively sought recommendations for the best e-commerce conferences in the UK and US, showing a strong interest in industry best practices.
Talent Acquisition
He is actively involved in hiring for his team, recently posting openings for both SEO and Paid Search executives at Pro: Direct Sport.

Media Appearances

David has no verified media appearances

Work History

6-2017
Head of Digital Marketing at Pro:Direct Sport
11-2014 - 6-2017
Head of Digital at The Organic Agency
9-2013 - 10-2014
Digital Marketing Manager at blur Group
8-2011 - 10-2013
Digital Search Manager Team Leader at LBi
9-2010 - 8-2011
SEO Account Manager Team Leader at LBi

Education

2000 - 2002
GNVQ in Engineering from Exeter College

More Information

Social Presence :

Prographics :

Exp : 15 Location : Greater Exeter Area, United Kingdom Job Level : Mid-senior Designation : Head of Digital Marketing at Pro:Direct Sport
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Display high self-confidence and expect them to have a strong personality.
  • Keep your pitch focused on the impact but nurture the relationship too
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t force involvement of other stakeholders unless it is critical
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from David

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will David move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can David take some risk or not?

  • They can take risks if necessary.

You And David

Personality Compatibility


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