David Wethey
Login to view DISC.David is an author and adviser with over 30 years of experience in marketing and advertising. A graduate of Jesus College Oxford, he founded Agency Assessments International, the pioneering client-side consulting firm. He has held leadership roles at major agencies like McCann Erickson and is a recognized expert on agency relationships and pitches.
Outside of his professional life, David is a husband and father to four adult children. He splits his time between Gloucestershire and Alderney in the Channel Islands. He is passionate about the power of ideas to drive change and dedicates his time to writing and speaking on the subject, fostering meaningful collaborations.
Often called the "Idea Guru, " he developed the concept of "Idea Economics, " a system that quantifies the impact of ideas on growth.
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DISC profile (public)
DISC behavioral profile
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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