David Wethey

Energizer
DISC Type : I

Founder & Co-Host at Idea Hero

Minchinhampton, England, United Kingdom

Overview

David is an author and adviser with over 30 years of experience in marketing and advertising. A graduate of Jesus College Oxford, he founded Agency Assessments International, the pioneering client-side consulting firm. He has held leadership roles at major agencies like McCann Erickson and is a recognized expert on agency relationships and pitches.

Outside of his professional life, David is a husband and father to four adult children. He splits his time between Gloucestershire and Alderney in the Channel Islands. He is passionate about the power of ideas to drive change and dedicates his time to writing and speaking on the subject, fostering meaningful collaborations.

Often called the "Idea Guru, " he developed the concept of "Idea Economics, " a system that quantifies the impact of ideas on growth.

Personality Overview

Believer

Imaginative

Big Picture Person

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are naturally enthusiastic, so take their promise with a pinch of salt. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Idea Economics
He authored the book "The Very Idea" and created this value system centered on ideas as the most valuable commodity for growth.
Agency Relationships
Founded Agency Assessments International, a leading consultancy specializing in fostering effective partnerships between clients and agencies.
Meeting Productivity
Authored the book "Mote - The Super Meeting, " which proposes a radical solution to the problem of unproductive business meetings.

Media Appearances

David has no verified media appearances

Work History

1-2026
Founder & Co-Host at Idea Hero
7-1988
Owner at Agency Assessments International Ltd.
1981 - 1988
Chairman at Wethey Scott Pocock
1979 - 1981
Managing Director at Royds
1978 - 1979
Deputy Managing Director at Harrison McCann

Education

1962 - 1965
MA from Jesus College Oxford

More Information

Social Presence :

Prographics :

Exp : 61 Location : Minchinhampton, England, United Kingdom Job Level : Leadership Designation : Founder & Co-Host at Idea Hero
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Don’t assume a yes just because they have not said no
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from David

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can David take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And David

Personality Compatibility


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