David Wethey
Energizer · DISC type IDavid is an author and adviser with over 30 years of experience in marketing and advertising. A graduate of Jesus College Oxford, he founded Agency Assessments International, the pioneering client-side consulting firm. He has held leadership roles at major agencies like McCann Erickson and is a recognized expert on agency relationships and pitches.
Outside of his professional life, David is a husband and father to four adult children. He splits his time between Gloucestershire and Alderney in the Channel Islands. He is passionate about the power of ideas to drive change and dedicates his time to writing and speaking on the subject, fostering meaningful collaborations.
Often called the "Idea Guru, " he developed the concept of "Idea Economics, " a system that quantifies the impact of ideas on growth.
Read the full overview →How David shows up
Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are naturally enthusiastic, so take their promise with a pinch of salt. They are not always early adopters but can be pursuaded by leveraging strong relationships.
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DISC profile (public)
Influence (I)
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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