Dawn Wheeler (Eccles-Baker)

Enigma
DISC Type : cdi

Head of Finance at Home Arc Ltd

Greater Bristol Area, United Kingdom

Overview

With a career spanning over 30 years in finance across public, charity, and manufacturing sectors, Dawn is an adaptable finance manager. She holds an A. A. T. Technician Level qualification and specializes in implementing finance and payroll systems, showcasing her skills in team management, system integration, and comprehensive financial reporting.

Outside of work, Dawn is a proud mother to two grown sons and an enthusiastic member of The Bath City Choir. She has a passion for continuous learning, enjoying studies on a wide variety of subjects, and has even taken courses in fields as diverse as auxiliary nursing.

She is the Finance Director of her familys ethical architectural and building company, Home Arc Ltd.

Personality Overview

Hard To Convince

Challenger

Friendly Yet Blunt

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

Finance & Payroll Systems
Her experience includes implementing new finance and payroll systems from the ground up at multiple companies, including her family's business.
Ethical Business
She is the Finance Director for her family's business, which is explicitly described as an "ethical architectural and building company. "
Digital Transformation
She has publicly shared her excitement for new eCommerce websites and digital growth, using hashtags like #Shopify and #DigitalTransformation.

Media Appearances

Dawn has no verified media appearances

Work History

1-2021
Head of Finance at Home Arc Ltd
12-2024
Finance Director at Knees Home & Electrical
4-2022
Head of Finance at Knees Home & Electrical
3-2022 - 12-2025
Financial Director at HJ Knees Group
7-2018 - 3-2022
Integration Accountant at Independent Vetcare

Education

Education details unavailable from West of England College
A.A.T. Technician Level from Bath College

More Information

Social Presence :

Prographics :

Exp : 7 Location : Greater Bristol Area, United Kingdom Job Level : Mid-senior Designation : Head of Finance at Home Arc Ltd
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Insights For Selling To Dawn

During A Call Or A Meeting

DO's

  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dawn is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Dawn

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Dawn move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Dawn take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Dawn

Personality Compatibility


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