Dayananth Varun

Captain
DISC Type : DS

Director Of Field Marketing at Relevantz

Chennai, Tamil Nadu, India

Overview

Dayananth Varun is the Head of Marketing at Relevantz, specializing in using Generative AI to drive real outcomes for CMOs. With an M. B. A. and experience at Cognizant, he excels in brand strategy and pipeline generation. Colleagues describe him as professional, focused, and an excellent team player.

Driven by a deep curiosity for technology, he explores how AI can revolutionize customer experiences. He has a unique interest in applying strategic lessons from chess masters like Garry Kasparov and Bobby Fischer to the world of B2B marketing, viewing data as a narrative waiting to be told.

Interesting fact: He transitioned from a career in sales to marketing, driven by his passion and urge to create things.

Personality Overview

Output-Driven

Planner & Achiever

Consummate Professional

Reading between the lines and seeing beyond your words comes naturally to them.  They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Generative AI Marketing
Passionate about leveraging Generative AI tools to transform the customer experience and create dynamic, personalized marketing campaigns at scale.
Agentic AI
Holds certifications in AI Agents and frequently posts about applying concepts like Chain-of-Thought prompting to solve complex B2B marketing challenges.
B2B Marketing Strategy
His career focuses on developing marketing strategies, managing campaigns, and taking joint ownership of the sales pipeline in B2B environments.

Media Appearances

Dayananth has no verified media appearances

Work History

5-2021
Director Of Field Marketing at Relevantz
2-2020 - 4-2021
Senior Marketing Manager at Ziffity Solutions LLC
2-2019 - 2-2020
Marketing Manager - APAC and Digital Imperatives at Cognizant
10-2017 - 2-2019
Manager - SAP Marketing at Cognizant
3-2014 - 9-2017
Senior Marketing Specialist - Field Marketing CoE at Cognizant

Education

2004 - 2006
M.B.A from ITM Group of Institutions
1999 - 2003
B.E from Bharathiar University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Chennai, Tamil Nadu, India Job Level : Mid-senior Designation : Director Of Field Marketing at Relevantz
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Insights For Selling To Dayananth

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dayananth is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Dayananth

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Dayananth move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Dayananth take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Dayananth

Personality Compatibility


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