Dean Feria

Critic
DISC Type : C

Director, Valuation Services at Andersen

Greater Chicago Area, United States

Overview

Dean Feria is a Director of Valuation Services at Andersen, focusing on fair value issues for industries like private equity, life sciences, and logistics. Holding an MBA from the University of Florida and certifications including ASA and CEIV, he is regarded by peers as a "world-class authority" and an "extremely gifted valuation technician. "

Outside of his financial expertise, Dean shows an interest in community and cultural events. He has promoted Rocktoberfest Chicago, a music festival at the House of Blues held for a charitable cause, suggesting an appreciation for live music and philanthropy.

He recently co-authored an article on the effects of market volatility on impairment testing for Andersens Q3 2025 newsletter.

Personality Overview

Precise

Information Seeker

Objective Thinker

They like to take decisions independently and do not seek others' support often.  They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Impairment Testing
Co-authored a recent article in Andersen's Q3 2025 newsletter discussing the effects of market volatility on impairment testing.
Fair Value Issues
Specializes in complex valuation services, including purchase price allocations, portfolio company valuations, and derivatives for financial reporting.
AI Business Taxation
Shared a webcast about the evolving tax implications and new revenue models for businesses in the artificial intelligence sector.

Media Appearances

Dean Feria – Profile, Andersen. Featured in Andersen

See Now

Work History

1-2026
Director, Valuation Services at Andersen
2-2006 - 1-2026
Managing Director-Valuation Services at Andersen
2-2002 - 1-2006
Senior Manager at Deloitte
7-1994 - 1-2002
Manager at Andersen

Education

1992 - 1994
MBA from University of Florida - Warrington College of Business
1989 - 1992
BBA from Florida International University - College of Business

More Information

Social Presence :

Prographics :

Exp : 31 Location : Greater Chicago Area, United States Job Level : Mid-senior Designation : Director, Valuation Services at Andersen
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Insights For Selling To Dean

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be formal and objective, they will appreciate it more

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dean is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Dean

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Dean move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Dean take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Dean

Personality Compatibility


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