Dean Monshing

Captain
DISC Type : DS

Executive Vice President of Global Sales at Yakima Chief Hops

United Kingdom

Overview

Dean Monshing is the Executive Vice President of Global Sales at Yakima Chief Hops, leveraging a career built from the ground up in the hop industry. His expertise is rooted in firsthand experience, from his beginnings as a hop farmer to leading global sales strategies. He holds qualifications in Agriculture, Applied Management, and British Brewing Technology.

Personality Overview

Dynamic But Sincere

Long-Term Thinker

Planner & Achiever

They might take some time to make their mind up but once they do, they don't change it easily.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Global Hop Market
He directs global sales for a major hop supplier and has extensive experience managing sales and marketing in European and other international markets.
Craft Brewing Sector
His career includes a focus on new business development within the UK and European craft brewing sectors, and he has a Diploma in British Brewing Technology.
Hop Farming Heritage
Comes from a multi-generational family of hop farmers in Australia and began his own career working on the family farm before moving into the corporate sector.

Media Appearances

Dean Monshing – Senior Vice President of Global Sales at Yakima Chief Hops (Org Chart). Featured in The Org

See Now

Work History

12-2025
Executive Vice President of Global Sales at Yakima Chief Hops
5-2023 - 12-2025
Senior Vice President of Global Sales at Yakima Chief Hops
3-2020 - 6-2023
Vice President of Sales & Marketing - Europe at Yakima Chief Hops
4-2015 - 1-2018
Key Account Manager at John I. Haas, Inc.
4-2013 - 3-2015
Business Unit Manager at BarthHaas UK

Education

Bachelor of Applied Management from Federation University Australia
Advanced Diploma of Agriculture from Goulburn Ovens Institute of TAFE

More Information

Social Presence :

Prographics :

Exp : 11 Location : United Kingdom Job Level : Leadership Designation : Executive Vice President of Global Sales at Yakima Chief Hops
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Insights For Selling To Dean

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • During followups, use phone or text if needed, they should be fine
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dean is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Dean

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Dean move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Dean take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Dean

Personality Compatibility


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