Deb Roybal, PhD MS RN

Observer
DISC Type : ci

Vice President, Mission Integration at CHRISTUS Health

San Antonio, Texas, United States

Overview

Deb Roybal is the Vice President of Mission Integration at CHRISTUS Health, specializing in shaping culture, ethics, and public policy within Catholic healthcare. She leverages her extensive nursing background and a PhD from Capella University to drive mission-based initiatives and ensure ethical practices across the organization.

Personally, she is dedicated to philanthropy as the co-founder and president of the Randy E Roybal Foundation. The foundations mission is to promote human flourishing by supporting access to education and life-enhancing activities for low-income children and families, reflecting her commitment to community health equity.

Unique fact: She co-founded a charitable foundation dedicated to helping low-income children and families gain access to education.

Personality Overview

Assertive

Example Seeker

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Healthcare Ethics
Her work focuses on conscience and ethics in Catholic healthcare, and she has published on topics like religious sensitivity in oncofertility.
Mission Integration
As VP of Mission Integration at CHRISTUS Health, this is a core component of her professional responsibilities and expertise.
Community Health Equity
This is a stated professional focus and is demonstrated through her philanthropic work with the Randy E Roybal Foundation.

Media Appearances

Deb has no verified media appearances

Work History

6-2025
Vice President, Mission Integration at CHRISTUS Health
1-2025 - 7-2025
Secretary-Elect, Legislative Affairs Committee at CONL (Colorado Organization of Nurse Leaders)
10-2024 - 7-2025
Member, Board of Directors at Rocky Mountain Partnership
12-2019
President and Founder at Roybal and Blanc, LLC
7-2018 - 12-2019
Market Vice President, Mission Integration at CHI St. Vincent

Education

Doctor of Philosophy (PhD) from Capella University
Master of Science (MS) Nursing Leadership from Regis University

More Information

Social Presence :

Prographics :

Exp : 19 Location : San Antonio, Texas, United States Job Level : Senior Designation : Vice President, Mission Integration at CHRISTUS Health
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Insights For Selling To Deb

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Share testimonials from known people and give multiple examples of product value
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Deb is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Deb

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Deb move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Deb take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Deb

Personality Compatibility


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