Deborah Cynn

Sharpshooter
DISC Type : CD

Head of Performance Marketing and Conversion Response Optimization at TRANZACT

New York City Metropolitan Area, United States

Overview

Deborah has no verified overview

Personality Overview

Precise But Practical

Rigorous & Demanding

Thorough Evaluator

They do not care very much about building rapport or relationships.  They are less concerned about the product and more about its potential impact. They put a lot of effort into ensuring personal success.

Topics They Care About

Deborah has no verified topics they care about

Media Appearances

Deborah has no verified media appearances

Work History

9-2022
Head of Performance Marketing and Conversion Response Optimization at TRANZACT
3-2023
Member at Chief
10-2021 - 9-2022
Director, Brand Growth Intelligence for Tom Ford Beauty and Bobbi Brown at The Estée Lauder Companies Inc.
3-2020 - 10-2021
Director, Product Analytics Lead and Global Business Planning, Tom Ford Beauty at The Estée Lauder Companies Inc.
5-2018 - 2-2020
Manager at Deloitte Consulting

Education

7-2019 - 1-2021
Certificate with Distinction from Harvard Business Analytics Program
Master of Business Administration (MBA) from Duke University - The Fuqua School of Business

More Information

Social Presence :

Prographics :

Exp : 9 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Head of Performance Marketing and Conversion Response Optimization at TRANZACT
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Insights For Selling To Deborah

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Avoid being too verbose
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Deborah is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Deborah

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Deborah move?

  • If convinced, they can reach decisions quite fast.
  • Can Deborah take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Deborah

Personality Compatibility


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