Deborah Dineen (Kelly)

Examiner
DISC Type : cs

Managing Director at Mason Technology

Ireland

Overview

As Managing Director of Mason Technology, Deborah Dineen leverages over 25 years of experience within the company. She has progressed through roles in sales, service, and operations to lead a team of specialists delivering scientific solutions. She holds a Postgraduate Diploma from UCD Michael Smurfit Graduate Business School.

Deborah is a vocal advocate for employee wellbeing, spearheading initiatives that have earned the company recognition as one of Irelands Best Workplaces. She champions a supportive, inclusive, and engaging work environment where team members feel valued and empowered.

Unique fact: She has spent her entire 25+ year career at Mason Technology, rising internally to the role of Managing Director.

Personality Overview

Overcautious

Tough To Convince

Late Adopter

The only way to convince them is by showing them examples and ample proof.  They tend to be clear about their needs and limitations and are unlikely to promise too much. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Employee Wellbeing
Frequently quoted in press releases emphasizing the importance of employee health, work-life balance, and creating a supportive culture to earn “Best Workplace” awards.
Workplace Culture
Expresses commitment to fostering an environment where employees feel valued, supported, and empowered, believing it is the core driver of the company's success.
Strategic Partnerships
Actively announces and comments on new distribution partnerships, focusing on bringing high-quality, innovative scientific solutions to the Irish market.

Media Appearances

Mason Technology appoints Deborah Kelly as Managing Director. Featured in Mason Technology (company news)

See Now

Work History

9-2022
Managing Director at Mason Technology
2-2020 - 9-2022
Head of Sales & Marketing at Mason Technology
2-2015 - 2-2020
Operations Manager at Mason Technology
9-1995 - 11-1997
QC Chemist at Mallinckrodt

Education

10-2024 - 7-2025
Postgraduate Dipolma from UCD Michael Smurfit Graduate Business School
6-2023 - 6-2024
Postgraduate Dipolma from UCD Michael Smurfit Graduate Business School

More Information

Social Presence :

Prographics :

Exp : 13 Location : Ireland Job Level : Mid-senior Designation : Managing Director at Mason Technology
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Insights For Selling To Deborah

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Be firm in your communication and stay in control

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Deborah is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Deborah

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Deborah move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Deborah take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Deborah

Personality Compatibility


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