Deborah Reidy

Captain
DISC Type : DS

Owner & Founder | Legal, Financial & Business Translator at SmartChoice Translations

Forest City, North Carolina, United States

Overview

Deborah Reidy is the Owner and Founder of SmartChoice Translations, a boutique firm specializing in certified translations for immigration law firms and global mobility teams. Leveraging her specialization from the University of Pennsylvania, she developed the Gold-Seal Certified Translation Method. Colleagues and clients describe her as meticulous, efficient, and highly responsive.

Deborah has a deeply personal connection to her work, having been an immigrant twice herself. She moved from her homeland of Switzerland to Brazil at age 11 without her parents, an experience that shaped her understanding of the immigration process. She is also a mother, having welcomed a daughter in 2025.

Unique fact: At age 11, she and her siblings boarded a plane to Brazil alone to start a new life in a new country with a new language.

Personality Overview

Planner & Achiever

Dynamic But Sincere

Consummate Professional

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Immigration Compliance
Her firm focuses on error-free translations for USCIS, consulates, and courts, emphasizing that a single mistake can derail a visa application.
Global Mobility
Provides specialized translation services to support corporate global mobility teams and ensure smooth transitions for their employees.
The Immigrant Experience
Draws directly from her personal history of immigrating twice as a child to fuel her passion for helping others navigate the legal system.

Media Appearances

Deborah has no verified media appearances

Work History

7-2020
Owner & Founder | Legal, Financial & Business Translator at SmartChoice Translations
6-2016
Legal & Business Translator (German to English | Portuguese to English | English to Portuguese) at SmartChoice Translations
7-2020 - 1-2025
Localization Specialist (Portuguese to English | German to English) at Alconost
5-2018 - 3-2019
Legal & Business Translator (German to English | Portuguese to English | German to Portuguese) at RWS Group
1-2018 - 1-2019
Technical (Automotive & Electrical) Translator (German to English | German to Portuguese) at CLS 4-Text GmbH

Education

11-2021 - 6-2022
Specialization from University of Pennsylvania
2015 - 2018
Bachelor's Degree from Uninove - Universidade Nove de Julho

More Information

Social Presence :

Prographics :

Exp : 8 Location : Forest City, North Carolina, United States Job Level : Leadership Designation : Owner & Founder | Legal, Financial & Business Translator at SmartChoice Translations
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Insights For Selling To Deborah

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Deborah is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Deborah

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Deborah move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Deborah take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Deborah

Personality Compatibility


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