Deena Hassan

Examiner
DISC Type : sc

Partner Relations Leader at Applied Innovation Center - MCIT

New Cairo, Cairo, Egypt

Overview

Deena Hassan is a Partner Relations Leader at Applied Innovation Center - MCIT, bringing over 20 years of experience in the IT industry. Her expertise spans pre-sales, software delivery, customer support, and business operations, primarily within multinational organizations like IBM.

She holds a Masters degree in Computer Science from The American University in Cairo, complementing her field experience. Her interests include companies like IBM and Accenture, indicating a focus on technology giants and consulting.

A unique fact about Deena is her co-authorship of "WEBSPHERE APPLICATION SERVER ENTERPRISE V5 AND PROGRAMMING MODEL EXTENSIONS WEBSPHERE HANDBOOK SERIES. "

Personality Overview

Tough To Convince

Process Oriented

Late Adopter

They tend to be clear about their needs and limitations and are unlikely to promise too much.  Being observant comes to them naturally. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Applied Innovation
As Partner Relations Leader at the Applied Innovation Center - MCIT, she is actively involved in promoting innovation and artificial intelligence in Egypt, as seen in her recent social media posts.
Artificial Intelligence
Her recent social media activity consistently highlights #artificialintelligence and #AIinEgypt, indicating a strong current focus on this technology and its application.
Business Operations
With previous roles as Business Operations Manager and Cross Brand Lab Services Leader at IBM, she has extensive experience in managing and optimizing business processes.

Media Appearances

Deena has no verified media appearances

Work History

9-2022
Partner Relations Leader at Applied Innovation Center - MCIT
6-2017 - 4-2020
BUSINESS OPERATIONS MANAGER – IBM HYBRID CLOUD SW SERVICES MEA at IBM
4-2014 - 6-2017
CROSS BRAND LAB SERVICES LEADER – MEA at IBM
3-2013 - 4-2014
IBM INDUSTRY SOLUTIONS PRACTICE LEADER at IBM
4-2010 - 3-2013
IBM BPM CLIENT SOLUTION MANAGER & PRACTICE LEADER – IBM BPM COE at IBM

Education

2-1999 - 6-2003
Master's degree from The American University in Cairo
9-1994 - 1-1999
Bachelor's degree from The American University in Cairo

More Information

Social Presence :

Prographics :

Exp : 24 Location : New Cairo, Cairo, Egypt Job Level : Senior Designation : Partner Relations Leader at Applied Innovation Center - MCIT
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Insights For Selling To Deena

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Be firm in your communication and stay in control

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Deena is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Deena

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Deena move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Deena take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Deena

Personality Compatibility


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