Denny Bines in

Denny Bines

Supporter · DISC type s
Founder at Boomerang | CRM as a service
📍 São Paulo, Brasil, Brazil

Denny Bines is an entrepreneur with over 20 years of experience in financial services, payments, and digital banking. A mechanical engineering graduate from the Universidade Federal do Rio de Janeiro with an executive MBA from FGV, he specializes in building new businesses and commercial strategy.

He has a deep-seated interest in the evolution of financial services, closely following industry leaders like Visa, American Express, and Harvard Business Review. His entrepreneurial mindset is a core part of his professional identity, having founded multiple ventures.

He has a proven track record of building successful business units from scratch, including one that doubled a companys market share.

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Experience
22 Years
Current Role
Founder
Job Level
Leadership
Location
São Paulo, Brasil, Brazil
Personality Overview

How Denny shows up

Slow To Decisions
Risk-averse
Procedural

They are good and approachable with everyone, internally and externally. They are unlikely to become strong champions as they don't prefer pushing other people. They usually go by the book, following all rules and procedures.

Priorities

Topics Denny cares about

CRM Strategy
As the founder of Boomerang, a 'CRM as a service' company, this is his core professional focus. He previously implemented CRM systems in M&A.
Entrepreneurial Ventures
He is a serial entrepreneur, having founded both Boomerang and AI-Recovery, and has extensive hands-on experience in all aspects of building a new business.
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Career

Work history

7-2024
Founder
Boomerang | CRM as a service
5-2023
Co-founder and CEO
AI-Recovery
4-2022 - 9-2022
M&A Director
Acorn Advisory
10-2018 - 7-2021
Diretor Canais Digitais
Getnet Brasil
10-2015 - 9-2018
Superintendente Adquirencia
Banco Santander
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2013 - 2014
Master of Business Administration (MBA)
FGV - Fundação Getulio Vargas
1994 - 2000
Engenharia Mecanica
Universidade Federal do Rio de Janeiro
Social presence
in
Behavioral profile

DISC profile (public)

s

Steadiness (S)

Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.

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