Denny Bines in

Denny Bines

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Founder at Boomerang | CRM as a service
📍 São Paulo, Brasil, Brazil

Denny Bines is an entrepreneur with over 20 years of experience in financial services, payments, and digital banking. A mechanical engineering graduate from the Universidade Federal do Rio de Janeiro with an executive MBA from FGV, he specializes in building new businesses and commercial strategy.

He has a deep-seated interest in the evolution of financial services, closely following industry leaders like Visa, American Express, and Harvard Business Review. His entrepreneurial mindset is a core part of his professional identity, having founded multiple ventures.

He has a proven track record of building successful business units from scratch, including one that doubled a companys market share.

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Experience
22 Years
Current Role
Founder
Job Level
Leadership
Location
São Paulo, Brasil, Brazil
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Denny cares about

CRM Strategy
As the founder of Boomerang, a 'CRM as a service' company, this is his core professional focus. He previously implemented CRM systems in M&A.
Entrepreneurial Ventures
He is a serial entrepreneur, having founded both Boomerang and AI-Recovery, and has extensive hands-on experience in all aspects of building a new business.
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Career

Work history

7-2024
Founder
Boomerang | CRM as a service
5-2023
Co-founder and CEO
AI-Recovery
4-2022 - 9-2022
M&A Director
Acorn Advisory
10-2018 - 7-2021
Diretor Canais Digitais
Getnet Brasil
10-2015 - 9-2018
Superintendente Adquirencia
Banco Santander
In the press

Media appearances

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Education
2013 - 2014
Master of Business Administration (MBA)
FGV - Fundação Getulio Vargas
1994 - 2000
Engenharia Mecanica
Universidade Federal do Rio de Janeiro
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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