Derek Baker

Trailblazer
DISC Type : DI

Area Director of Sales, North Dakota at Aimbridge Hospitality

United States

Overview

Derek Baker is a tenacious hospitality professional with 27 years of experience, currently serving as the Area Director of Sales for Aimbridge Hospitality in North Dakota. He leads sales efforts for unique, independent hotel brands and is a graduate of the Pennsylvania Institute of Culinary Arts.

Outside of his primary role, Derek is an entrepreneur who owns and operates a vacation rental property, the "Captains Quarters at Clinton Reef club, " on the shores of Lake Erie. He embodies a proud Generation X work ethic in both his corporate career and personal business ventures.

He is the owner and operator of his own vacation rental business in Port Clinton, Ohio.

Personality Overview

Achievement-Oriented

Charismatic

Assertive

They are charming and can persuade others to support their decisions.  They will fight for you if they come to believe in you. They are not against taking risks and can make tough decisions when required.


Topics They Care About

Hospitality Sales
With over 27 years in the industry, he has held multiple Director of Sales roles, currently leading sales efforts for several hotels in North Dakota for Aimbridge Hospitality.
Team Leadership
He identifies as an "Area Sales Team Leader" and publicly praises his regional and support teams, highlighting the importance of strong leadership and his "work family. "
Entrepreneurship
Describes himself as an entrepreneur and actively runs his own side business as the owner and operator of a vacation rental property.

Media Appearances

Derek has no verified media appearances

Work History

12-2024
Area Director of Sales, North Dakota at Aimbridge Hospitality
7-2023 - 12-2024
Area Director of Sales - Corporate Task Force at Aimbridge Hospitality
2-2021
Vacation Rental Owner/Operator at Captains Quarters at Clinton Reef club
7-2022 - 7-2023
Senior Meeting & Corporate Travel Planner at STERIS
2-2021 - 9-2021
Director of Sales and Marketing, Residence Inn Downtown Cleveland at Aimbridge Hospitality

Education

1999 - 2001
Hospitality from Pennsylvania Institute of Culinary Arts
2019 - 2019
Sales Onboarding from Hyatt Hotels

More Information

Social Presence :

Prographics :

Exp : 9 Location : United States Job Level : Mid-senior Designation : Area Director of Sales, North Dakota at Aimbridge Hospitality
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Insights For Selling To Derek

During A Call Or A Meeting

DO's

  • Talk about yourself and some of your achievements at the start of the conversation
  • Showcase existing customers and use case-studies to grab their attention
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Avoid unnecessary negativity or slowness
  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Derek is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Derek

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Derek move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Derek take some risk or not?

  • If necessary, they will be ready to take risks.

You And Derek

Personality Compatibility


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