Derek Lyons

Trailblazer
DISC Type : ID

Head of Marketing at Pentaho

Greater Boston, United States

Overview

Derek has no verified overview

Personality Overview

Values Relationships

Persuasive

Friendly But Fast

They are more likely to accept new and exciting technologies.  They prefer to ensure that they are in control of the situation. A combination of speed and relationship gets the best response from them.

Topics They Care About

Derek has no verified topics they care about

Media Appearances

Derek has no verified media appearances

Work History

8-2025
Head of Marketing at Pentaho
12-2023
Fractional Senior Marketing and Communications Leader at DWL Communications
1-2018 - 11-2023
Senior Director Corporate Communications at Qlik
9-2015 - 12-2017
Senior Vice President, Integrated Services at SHIFT Communications
9-2015
Vice President at SHIFT Communications

Education

2004 - 2008
MBA from Bentley University - McCallum Graduate School of Business
1990 - 1994
Communications from Ithaca College

More Information

Social Presence :

Prographics :

Exp : 10 Location : Greater Boston, United States Job Level : Mid-senior Designation : Head of Marketing at Pentaho
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Insights For Selling To Derek

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Showcase existing customers and use case-studies to grab their attention
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Do not look like someone who doesn’t know what they are talking about
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Derek is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Derek

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Derek move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Derek take some risk or not?

  • If necessary, they will be ready to take risks.

You And Derek

Personality Compatibility


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