Derrick Cherry, Ph.D.

Energizer
DISC Type : I

Market Specialist, Senior at Alabama Power Company

Birmingham, Alabama, United States

Overview

Derrick Cherry, Ph. D. , is the Customer Renewables Manager at Alabama Power, where he leads the development of renewable programs for residential and commercial clients. With a Ph. D. in Electrical Engineering from Mississippi State University, his expertise spans transmission planning, grid interconnection, and distributed energy resources, built over a long career with Alabama Power and Southern Company.

He is passionate about giving back to the community, particularly through STEM education. Derrick serves as a mentor for Mississippi State Universitys IMAGE program, which supports minority students in graduate education, and is a member of the universitys Electrical & Computer Engineering Advisory Board.

Unique fact: Derrick volunteered to help develop a robotics program for students at Wenonah High School.

Personality Overview

Imaginative

Relationship Oriented

Full Of Energy

They excel at seeing the bigger picture, and the long-term impact of their decisions.  They are not always early adopters but can be pursuaded by leveraging strong relationships. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Customer Renewables
His current role involves leading a team to manage and develop new renewable energy programs for all customer types at Alabama Power.
STEM Mentorship
He serves as a mentor for Mississippi State University's program for minority graduate students and advises the Engineering department.
Grid Interconnection
His background includes extensive experience in transmission planning and managing the interconnection process for utility-scale and behind-the-meter projects.

Media Appearances

Derrick has no verified media appearances

Work History

1-2020 - 3-2021
Market Specialist, Senior at Alabama Power Company
8-2017 - 1-2020
Market Specialist, Senior at Alabama Power Company
11-2014 - 8-2017
Senior Engineer at Southern Power
7-2013 - 11-2014
Transmission Planning Engineer at Southern Company
7-2008
Customer Renewables- Manager at Alabama Power Company

Education

2004 - 2012
Doctor of Philosophy (PhD) from Mississippi State University
Master's degree from Mississippi State University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Birmingham, Alabama, United States Job Level : Middle Designation : Market Specialist, Senior at Alabama Power Company
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Insights For Selling To Derrick

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Do some small talk, ask them how things are going on their side
  • Be friendly and entertaining in your conversation

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be excessively objective, be a storyteller
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Derrick is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Derrick

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Derrick move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Derrick take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Derrick

Personality Compatibility


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