Devra Jacobs in

Devra Jacobs

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General Manager, US at System1
📍 Washington DC-Baltimore Area, United States

Devra Jacobs is the Senior Vice President, US at System1, where she leads market strategy and client partnerships. An expert in consumer decision-making and behavioral science with an education from Harvard, she specializes in applying data-driven insights to brand growth and advertising. People who have worked with her often describe her as sharp, compassionate, and a true powerhouse.

Devra is passionate about building and mentoring high-performing teams, fostering a culture of humility, authenticity, and curiosity. She recently relocated to continue her work with System1, reflecting her dedication to connecting with partners and driving business growth in person, having previously been based in Chicago.

Unique Fact: Devra was recently named to the Insight250, an award recognizing the worlds leading innovators in market research and data analytics.

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Experience
23 Years
Current Role
General Manager, US
Job Level
Senior
Location
Washington DC-Baltimore Area, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Devra cares about

Behavioral Science
Her career is centered on applying behavioral science and data to understand what truly moves people and to drive commercial success for brands.
Advertising Effectiveness
Leads initiatives at System1 that use emotion and behavioral metrics to help clients create advertising that delivers consistent business results.
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Career

Work history

4-2026
General Manager, US
System1
10-2025
Senior Vice President, US
System1
10-2025 - 4-2026
Senior Vice President, Head of US
System1
8-2025 - 10-2025
Advertising Lead, Americas
System1
5-2023 - 8-2025
SVP, Head of NA
Catalyx
In the press

Media appearances

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Education
2006 - 2007
2007
Harvard University
1998 - 2002
2002
University of Pennsylvania
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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