Diana Cheal

Inquirer
DISC Type : dc

External Consultant at Greycoat Lumleys

Gillingham, England, United Kingdom

Overview

Diana is the CEO of The Prayer Book Society, a role she pursued due to her personal faith. She brings extensive business development and growth experience from her previous career in hospitality recruitment, where she was Head of Sector at Greycoat Lumleys. People who have worked with her describe her as dependable, result-driven, and an exceptional leader.

Outside of work, Diana is a keen horsewoman with two horses of her own. She is also a passionate fundraiser, having run the London Marathon for Diabetes UK. Her interests include culinary arts, for which she holds a Leiths Certificate in Food and Wine, and scuba diving, being a PADI certified Open Water Diver.

She made a significant career change, moving from corporate recruitment to leading a faith-based non-profit organization.

Personality Overview

Demanding

Hard To Convince

Upfront

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact.

Topics They Care About

Non-Profit Leadership
As the new CEO of The Prayer Book Society, she is focused on growing the organization and increasing outreach to its members.
Christian Faith
A lifelong churchgoer, her personal faith was a primary motivation for applying for her current CEO role at the Prayer Book Society.
Hospitality Recruitment
Has over nine years of experience leading and growing the Catering & Hospitality sectors for recruitment firms like Greycoat Lumleys and The Talent Kitchen.

Media Appearances

Diana Cheal – Greycoat Lumleys Org Chart. Featured in TheOrg.com

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Welcome back to Diana Cheal, Head of Greycoat | Greycoat Lumleys. Featured in Greycoat Lumleys Blog

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Diana Cheal – Consultant Profile. Featured in Greycoat Lumleys Website

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Work History

3-2026
External Consultant at Greycoat Lumleys
3-2026
Chief Executive Officer at THE PRAYER BOOK SOCIETY
12-2019 - 2-2026
Head of Sector - Corporate at Greycoat Lumleys
3-2017 - 6-2019
General Manager at The Talent Kitchen
2-2011 - 2-2017
Manager at Greycoat Lumleys

Education

2006 - 2009
History and Politics from University of Exeter
1999 - 2006
3 A-Levels from Bruton School for Girls

More Information

Social Presence :

Prographics :

Exp : 16 Location : Gillingham, England, United Kingdom Job Level : Mid-senior Designation : External Consultant at Greycoat Lumleys
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Insights For Selling To Diana

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Tell them that you are there to help them create visible impact within their organization
  • Refer to testimonials from others in similar positions

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don't try too hard to get friendly, let it happen with time
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Diana is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Diana

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Diana move?

  • Their decision making speed is somewhere in the middle.
  • Can Diana take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Diana

Personality Compatibility


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