Diana Ireland

Enthusiast
DISC Type : i

Head of Award Partnerships at The Drum

United Kingdom

Overview

Diana has no verified overview

Personality Overview

Consensus Focused

Amiable & Agreeable

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 They are more about building relationships than just cutting deals.

Topics They Care About

Diana has no verified topics they care about

Media Appearances

Diana has no verified media appearances

Work History

1-2025
Head of Award Partnerships at The Drum
9-2023
Advisory Board Member at British Beauty Council
7-2023 - 12-2024
Director of Partnerships at VideoWeek
1-2021 - 7-2023
Head of Partnerships & Engagement at British Beauty Council
1-2018 - 12-2020
Special Events Manager & Partnerships at British Beauty Council

Education

2009 - 2012
2:1 from Southampton Solent University
2007 - 2009
Media from Amersham & Wycombe College

More Information

Social Presence :

Prographics :

Exp : 18 Location : United Kingdom Job Level : Mid-senior Designation : Head of Award Partnerships at The Drum
URL has been copied!

Insights For Selling To Diana

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Ask them how their day is going or exchange some other pleasantries
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Diana is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Diana

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Diana move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Diana take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Diana

Personality Compatibility


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