Diana Praskey, CHRL

Inquirer
DISC Type : cd

VP Human Resources at Tilray Brands, Inc.

Greater Toronto Area, Canada

Overview

Diana is the VP of Human Resources for Canada at Tilray Brands, a strategic leader with experience across diverse regulated sectors like consumer goods, non-profits, and cannabis. She specializes in building scalable, people-centered HR practices and holds a Bachelor of Arts in Psychology from the University of Waterloo.

Outside of her professional work, Diana is an avid traveler and is passionate about community support. She dedicates her time to volunteering as a board director for Hope Place Centres, a non-profit, abstinence-based addiction treatment center for men and women.

Unique fact: Diana applies her HR leadership skills to community service as a board director for a non-profit addiction treatment facility.

Personality Overview

Demanding

Upfront

Judgemental

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They care equally about the product and its potential impact. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Organizational Transformation
She has a track record of leading HR transformations, such as modernizing a legacy bakery at Voortman Cookies and revamping people practices at Diabetes Canada.
Diversity & Inclusion
Holds certifications in "Diversity, Inclusion, and Belonging" and "Fostering Belonging as a Leader", demonstrating a commitment to creating equitable workplaces.
Community Volunteerism
Actively volunteers as a Board Director for Hope Place Centres, a non-profit organization providing addiction treatment services.

Media Appearances

Diana has no verified media appearances

Work History

12-2022
VP Human Resources at Tilray Brands, Inc.
1-2022 - 12-2022
Executive Director Human Resources at Diabetes Canada
5-2021 - 12-2021
HR Leader (Contract) at The Kraft Heinz Company
3-2017 - 1-2021
Vice President of Human Resources at Voortman Cookies
10-2014 - 4-2017
VP Human Resources at Edelman Canada

Education

1995 - 1999
Bachelor of Arts (B.A.) from University of Waterloo
1999 - 2000
Post Diploma from Humber College

More Information

Social Presence :

Prographics :

Exp : 24 Location : Greater Toronto Area, Canada Job Level : Senior Designation : VP Human Resources at Tilray Brands, Inc.
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Insights For Selling To Diana

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Be crisp while making the pitch

DONT's

  • Refrain from asking too many questions
  • Avoid long winding pitches, stay objective
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Diana is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Diana

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Diana move?

  • Their decision making speed is somewhere in the middle.
  • Can Diana take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Diana

Personality Compatibility


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