★ Diane C. McDonald, MBA in

★ Diane C. McDonald, MBA

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Assistant Professor of Advertising and Public Relations at Western Kentucky University
📍 United States

Diane McDonald is an Assistant Professor at Western Kentucky University with over 15 years of experience in advertising and PR. An MBA graduate from the University of Arkansas, her expertise spans digital media, AIs impact on the industry, and brand storytelling, highlighted by her leadership of an award-winning Heisman Trophy Campaign.

She is passionate about empowering others, both through her teaching and her boutique agency, Rise Again Consulting, which helps leaders and nonprofits amplify their message. Diane is a dedicated mentor, focused on preparing the next generation of communicators for success by exploring emerging trends and real-world case studies.

Unique fact: Diane led the award-winning 2012 Heisman Trophy Campaign.

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Experience
8 Years
Current Role
Assistant Professor of Advertising and Public Relations
Job Level
Junior
Location
United States
Personality Overview

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Priorities

Topics ★ cares about

AI in Advertising
Her academic research explores AI's impact on the PR industry. She holds a Google AI Essentials certification and attended a workshop on integrating Generative AI into teaching.
Student Mentorship
As a professor, she designs interactive learning environments and frequently praises her students' energy and work, showing a deep commitment to their development.
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Career

Work history

8-2025
Assistant Professor of Advertising and Public Relations
Western Kentucky University
8-2024 - 8-2025
Adjunct Instructor
Western Kentucky University
10-2018
Founder & Consultant
Rise Again Consulting
1-2022 - 10-2022
Director of Marketing & Communications
The Council of State Governments
10-2019 - 2-2022
Marketing Consultant & Senior Editor
Gatton College of Business and Economics
In the press

Media appearances

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Education
MBA
University of Arkansas
B.S.
University of Arkansas
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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