Diane Ridgway-Cross

Pioneer
DISC Type : DIS

Canada Country Lead at Ipsos Strategy3

Canada

Overview

Diane Ridgway-Cross leads the Canadian market for Ipsos Strategy3, leveraging over 20 years of marketing experience to drive growth. An MBA from Wake Forest University, she specializes in insight-driven corporate, brand, and customer strategy. Colleagues describe her as charismatic, insightful, and a strategic leader with infectious energy.

Diane is passionate about the power of consumer choice and is actively involved in her communitys art scene. She serves as a Board Member for Repercussion Theatre, a Shakespeare-in-the-Park company, demonstrating her commitment to the performing arts and local culture.

She delivered a TEDx talk to an audience of nearly 1, 000 people about "Conscious Consumerism and the Power of the Purse. "

Personality Overview

Friendly But Fast

Decisive But Friendly

Driven But Considerate

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Strategic Foresight
Her work involves helping leaders anticipate change and prepare for future forces, using Ipsos's "What the Future" reports on wellness, family, and global trends.
Customer-Centric Strategy
Her career has focused on delivering customer-centric solutions, from leading brand strategy and customer journey workshops to repositioning agencies around this principle.
Brand Growth
She has a long track record of delivering marketing excellence and growth strategy for blue-chip clients, both as a consultant and a former Chief Marketing Officer.

Media Appearances

Diane has no verified media appearances

Work History

4-2024
Canada Country Lead at Ipsos Strategy3
1-2024
Board Member at Repercussion Theatre
2-2022 - 4-2024
Executive Vice President of Growth at Performance Art
2019 - 2-2022
Senior Vice President, Business Strategy & Development at McCann Canada
5-2015 - 5-2015
Speaker at TED Conferences

Education

MBA from Wake Forest University School of Business
BSBA from University of Missouri-Columbia

More Information

Social Presence :

Prographics :

Exp : 20 Location : Canada Job Level : N/A Designation : Canada Country Lead at Ipsos Strategy3
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Insights For Selling To Diane

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Showcase existing customers and use case-studies to grab their attention
  • During followups, use calls or text if needed, they should be fine

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Diane is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Diane

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Diane move?

  • They are generally fast movers and can take quick decisions
  • Can Diane take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Diane

Personality Compatibility


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