Diane Ridgway-Cross in

Diane Ridgway-Cross

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Canada Country Lead at Ipsos Strategy3
📍 Canada

Diane Ridgway-Cross leads the Canadian market for Ipsos Strategy3, leveraging over 20 years of marketing experience to drive growth. An MBA from Wake Forest University, she specializes in insight-driven corporate, brand, and customer strategy. Colleagues describe her as charismatic, insightful, and a strategic leader with infectious energy.

Diane is passionate about the power of consumer choice and is actively involved in her communitys art scene. She serves as a Board Member for Repercussion Theatre, a Shakespeare-in-the-Park company, demonstrating her commitment to the performing arts and local culture.

She delivered a TEDx talk to an audience of nearly 1, 000 people about "Conscious Consumerism and the Power of the Purse. "

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Experience
20 Years
Current Role
Canada Country Lead
Location
Canada
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Diane cares about

Strategic Foresight
Her work involves helping leaders anticipate change and prepare for future forces, using Ipsos's "What the Future" reports on wellness, family, and global trends.
Customer-Centric Strategy
Her career has focused on delivering customer-centric solutions, from leading brand strategy and customer journey workshops to repositioning agencies around this principle.
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Career

Work history

4-2024
Canada Country Lead
Ipsos Strategy3
1-2024
Board Member
Repercussion Theatre
2-2022 - 4-2024
Executive Vice President of Growth
Performance Art
2019 - 2-2022
Senior Vice President, Business Strategy & Development
McCann Canada
5-2015 - 5-2015
Speaker
TED Conferences
In the press

Media appearances

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Education
MBA
Wake Forest University School of Business
BSBA
University of Missouri-Columbia
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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