Diego Andrés Guevara Gutiérrez

Researcher
DISC Type : Cs

Jefe de innovación at Almacenes Brissa/ MODANOVA S.A.S

Bogota, D.C., Capital District, Colombia

Overview

Diego is the Head of Innovation at Almacenes Brissa/MODANOVA S. A. S, where he leverages his MBA and marketing background to drive growth. He is an expert in leading multidisciplinary teams and executing innovative strategies in retail, specializing in digital transformation and agile methodologies to accelerate development.

He is passionate about discovering strategic opportunities and applying efficient, creative solutions that lead to extraordinary results. Diego follows major technology innovators like Amazon and Samsung and believes strongly in the power of authentic branding and storytelling to connect with audiences on a deeper level.

He recently spearheaded the implementation of interactive kiosks at his company, a pioneering project that merges digital innovation with the in-store customer experience.

Personality Overview

Perfectionist

Cost Conscious

Self-Disciplined

They are quite aware of their needs and limitations, so they are unlikely to over-promise.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. Being observant comes to them naturally.

Topics They Care About

Retail Innovation
As Head of Innovation, he leads tangible projects like implementing interactive kiosks to modernize the customer experience in a traditional retail environment.
Digital Transformation
He holds a specialization in this field and actively applies it by introducing new digital touchpoints and promoting agile methodologies to accelerate development.
Marketing Strategy
With a strong background in marketing, he focuses on omnichannel strategies and customer loyalty to build comprehensive and intelligent marketing plans.

Media Appearances

Diego has no verified media appearances

Work History

8-2024
Jefe de innovación at Almacenes Brissa/ MODANOVA S.A.S
11-2022
Coordinador de marketing y publicidad at Almacenes Brissa/ MODANOVA S.A.S
2-2019 - 10-2021
COORDINADOR CRM Y SOCIAL MEDIA MANAGER at Ventura Centro Comercial PH
5-2014 - 2-2019
Coordinador de Proyectos at XPcolombia
1-2010 - 1-2014
Coordinador de Analistas de Territorio at Comestibles Ricos S.A. - Oficial

Education

3-2023 - 4-2024
MBA para Directivos from Universidad Internacional de La Rioja
3-2023 - 2-2024
Especialización en Transformación Digital from Universidad Internacional de La Rioja

More Information

Social Presence :

Prographics :

Exp : 14 Location : Bogota, D.C., Capital District, Colombia Job Level : N/A Designation : Jefe de innovación at Almacenes Brissa/ MODANOVA S.A.S
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Insights For Selling To Diego Andrés

During A Call Or A Meeting

DO's

  • If they are not asking many questions, nudge them to ask questions rather than just starting to talk yourself
  • Actively address their concerns around change, risk, and acceptance by users
  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Diego Andrés is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Diego Andrés

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Diego Andrés move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Diego Andrés take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Diego Andrés

Personality Compatibility


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