Diego Fonseca

Researcher
DISC Type : Cs

Vice President, Supply Chain & Logistics at Southern Glazer's Wine & Spirits

Greater Chicago Area, United States

Overview

Diego Fonseca is the VP of Supply Chain & Logistics at Southern Glazers Wine & Spirits, leveraging an MIT MBA and an engineering degree. He excels in digital transformation, previously delivering over $90M in EBITDA at Kraft Heinz through supply chain optimization, and now leads S&OP, logistics, and analytics.

An avid musician, Diego dreamed of a professional music career and plays guitar. He enjoys being on stage and loves blues and rock music. This passion for performance and creativity complements his analytical and data-driven professional life, providing a unique balance between art and mathematics.

Unique fact: He attended a military school system for 12 years, from the age of 10 until he graduated with a computer engineering degree.

Personality Overview

ROI Seeker

Cost Conscious

Perfectionist

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They do not like taking risks at all and go for proven options in the end. They tend to have clarity about their needs and constraints, and are unlikely to over-promise.

Topics They Care About

Digital Supply Chain
Led the end-to-end digital supply chain transformation at Kraft Heinz, delivering significant financial results and tech innovation.
Logistics & S&OP
Currently responsible for strategy and execution for sales and operations planning, logistics, replenishment, and inventory optimization at SGWS.
Playing Guitar
A passionate musician who loves playing guitar, especially blues and rock. He once dreamed of becoming a professional musician.

Media Appearances

Diego has no verified media appearances

Work History

4-2024
Vice President, Supply Chain & Logistics at Southern Glazer's Wine & Spirits
12-2020 - 4-2024
Head of Digital Supply Chain Transformation at The Kraft Heinz Company
1-2017 - 11-2020
Head of Supply Chain Execution at The Kraft Heinz Company
4-2015 - 12-2016
Logistics Planning Lead at The Kraft Heinz Company
3-2011 - 7-2012
Sr Management Consultant at Booz Allen Hamilton

Education

Master of Business Administration (M.B.A.) from Massachusetts Institute of Technology
Engineer’s Degree from Instituto Militar de Engenharia

More Information

Social Presence :

Prographics :

Exp : 16 Location : Greater Chicago Area, United States Job Level : Senior Designation : Vice President, Supply Chain & Logistics at Southern Glazer's Wine & Spirits
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Insights For Selling To Diego

During A Call Or A Meeting

DO's

  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.
  • Actively address their concerns around change, risk, and acceptance by users
  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories

DONT's

  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Diego is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Diego

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Diego move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Diego take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Diego

Personality Compatibility


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