Diego Garcia

Visionary
DISC Type : Ds

Pharma Distributive Channel Head at Genomma Lab

Bogotá, Distrito Capital, Colombia

Overview

Diego is a Commercial and Trade Marketing Manager with 15 years of experience at companies like Genomma Lab, Haleon, and Bayer. A graduate of the Universitat de Barcelona, he specializes in creating growth strategies for pharma distribution channels, driving sales performance and expanding market share.

He has successfully managed the complete life cycle of trade marketing projects with budgets exceeding $5 billion.

Personality Overview

Early Adopter

Big Vision Person

Direct & Assertive

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Pharma Distribution
His career focuses on optimizing pharmaceutical distribution channels, as seen in his current role at Genomma Lab and his extensive experience managing drugstore channels at Haleon.
Go-To-Market Strategy
He has direct experience developing and implementing Go-To-Market strategies for drugstore and traditional channels to drive sustainable growth for major consumer health brands.
Sales Team Leadership
He has a consistent track record of leading high-performing teams, having managed field representatives and coordinated sales forces at previous companies like Bayer.

Media Appearances

Diego has no verified media appearances

Work History

11-2024
Pharma Distributive Channel Head at Genomma Lab
9-2024 - 11-2024
Trade Strategy Drugstore Channel Manager at Haleon
2-2023 - 8-2024
Trade Strategy Traditional Channel Manager at Haleon
8-2019 - 2-2023
KAM at Bayer
4-2018 - 7-2019
Trade Marketing Specialist at Pfizer

Education

6-2022 - 7-2023
Maestría from Universitat de Barcelona
6-2022 - 7-2023
Maestría from OBS Business School

More Information

Social Presence :

Prographics :

Exp : 7 Location : Bogotá, Distrito Capital, Colombia Job Level : N/A Designation : Pharma Distributive Channel Head at Genomma Lab
URL has been copied!

Insights For Selling To Diego

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Avoid putting conscious effort into relationship-building
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Diego is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Diego

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Diego move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Diego take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Diego

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.