Diego is a Commercial and Trade Marketing Manager with 15 years of experience at companies like Genomma Lab, Haleon, and Bayer. A graduate of the Universitat de Barcelona, he specializes in creating growth strategies for pharma distribution channels, driving sales performance and expanding market share.
He has successfully managed the complete life cycle of trade marketing projects with budgets exceeding $5 billion.
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Experience
7 Years
Current Role
Pharma Distributive Channel Head
Location
Bogotá, Distrito Capital, Colombia
Personality Overview
How Diego shows up
Early Adopter
Big Vision Person
Direct & Assertive
They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.
Priorities
Topics Diego cares about
Pharma Distribution
His career focuses on optimizing pharmaceutical distribution channels, as seen in his current role at Genomma Lab and his extensive experience managing drugstore channels at Haleon.
Go-To-Market Strategy
He has direct experience developing and implementing Go-To-Market strategies for drugstore and traditional channels to drive sustainable growth for major consumer health brands.
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Career
Work history
11-2024
Pharma Distributive Channel Head
Genomma Lab
9-2024 - 11-2024
Trade Strategy Drugstore Channel Manager
Haleon
2-2023 - 8-2024
Trade Strategy Traditional Channel Manager
Haleon
8-2019 - 2-2023
KAM
Bayer
4-2018 - 7-2019
Trade Marketing Specialist
Pfizer
In the press
Media appearances
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Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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