Diego Garcia in

Diego Garcia

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Pharma Distributive Channel Head at Genomma Lab
📍 Bogotá, Distrito Capital, Colombia

Diego is a Commercial and Trade Marketing Manager with 15 years of experience at companies like Genomma Lab, Haleon, and Bayer. A graduate of the Universitat de Barcelona, he specializes in creating growth strategies for pharma distribution channels, driving sales performance and expanding market share.

He has successfully managed the complete life cycle of trade marketing projects with budgets exceeding $5 billion.

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Experience
7 Years
Current Role
Pharma Distributive Channel Head
Location
Bogotá, Distrito Capital, Colombia
Personality Overview

How Diego shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Diego cares about

Pharma Distribution
His career focuses on optimizing pharmaceutical distribution channels, as seen in his current role at Genomma Lab and his extensive experience managing drugstore channels at Haleon.
Go-To-Market Strategy
He has direct experience developing and implementing Go-To-Market strategies for drugstore and traditional channels to drive sustainable growth for major consumer health brands.
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Career

Work history

11-2024
Pharma Distributive Channel Head
Genomma Lab
9-2024 - 11-2024
Trade Strategy Drugstore Channel Manager
Haleon
2-2023 - 8-2024
Trade Strategy Traditional Channel Manager
Haleon
8-2019 - 2-2023
KAM
Bayer
4-2018 - 7-2019
Trade Marketing Specialist
Pfizer
In the press

Media appearances

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Education
6-2022 - 7-2023
Maestría
Universitat de Barcelona
6-2022 - 7-2023
Maestría
OBS Business School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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