Diego Valencia

Sharpshooter
DISC Type : DC

Gerente General Seguros ADL ( Ecosistema Seguros) at ADL Digital Lab

Bogota, D.C., Capital District, Colombia

Overview

Diego Valencia is a senior executive with over 15 years of experience in strategy, growth, and innovation within Latin Americas financial services and insurance sectors. He is the General Manager of Seguros ADL at ADL Digital Lab, with a proven record of driving 25-46% annual revenue growth. He holds an MBA from EUDE Business School.

Based on recommendations, Diego is a leader who values mentorship and encourages teams to innovate. Colleagues highlight his strong personal philosophy and character, noting his commitment, creativity, and belief that being a good person is as important as achieving professional success. People often describe him as committed, creative, persistent, and innovative.

He recently earned a certification in leveraging generative AI for project management.

Personality Overview

ROI Driven

Fast But Analytical

Precise But Practical

They respond well to strong and respectful communication.  They like to act fast and expect others to do the same. They like to be in a position where they can control the conversation and terms.

Topics They Care About

Insurance Transformation
He actively shares and analyzes reports on the future of the insurance industry in Latin America, focusing on growth, profitability, and the need for digital evolution.
B2B2C Alliances
His experience includes expanding portfolios to over 1 million clients through strategic B2B2C models and partnerships, a core part of his professional headline.
Embedded Insurance
He has highlighted successful projects creating embedded home insurance solutions within partner ecosystems, demonstrating a focus on integrated and accessible protection for customers.

Media Appearances

Diego has no verified media appearances

Work History

10-2025
Gerente General Seguros ADL ( Ecosistema Seguros) at ADL Digital Lab
6-2023 - 9-2025
Head of Affinity and benefits at Seguros Alfa
5-2023 - 7-2024
Sales Associate at LIFEONE ASSIST, LLC
1-2022 - 4-2023
General Manager Finesa Insurance (Business Development Senior Leader) at Finesa
6-2018 - 11-2021
Director Senior of New Business Development at Grupo Vanti

Education

2018 - 2020
Maestria en Administración- MBA from EUDE Business School
2013 - 2016
Maestria en Finanzas from Universidad Externado de Colombia

More Information

Social Presence :

Prographics :

Exp : 7 Location : Bogota, D.C., Capital District, Colombia Job Level : N/A Designation : Gerente General Seguros ADL ( Ecosistema Seguros) at ADL Digital Lab
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Insights For Selling To Diego

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Speak about competitive differentiation that your product offers
  • Objectively showcase the impact that your product creates

DONT's

  • Don't try too hard to forge relationships with them
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Diego is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Diego

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Diego move?

  • They can take decisions very fast if you manage to convince them.
  • Can Diego take some risk or not?

  • The risks don’t matter much to them.

You And Diego

Personality Compatibility


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