Diem A. Bui, MBA

Critic
DISC Type : C

Principal Product Marketing Business Partner at FinThrive

Denver Metropolitan Area, United States

Overview

Diem has no verified overview

Personality Overview

Negotiator

ROI Driven

Critic

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They choose to analyze logically and value facts to emotions.

Topics They Care About

Diem has no verified topics they care about

Media Appearances

Diem has no verified media appearances

Work History

9-2025
Principal Product Marketing Business Partner at FinThrive
3-2022 - 9-2025
Director of Product Marketing at AKASA
3-2022 - 2-2023
Senior Product Marketing Manager at AKASA
5-2016 - 3-2022
Senior Manager, Product Marketing - Healthcare at TransUnion Healthcare, LLC
3-2015 - 5-2016
Senior Strategy Analyst at DaVita Kidney Care

Education

2008 - 2010
M.B.A. from University of Denver - Daniels College of Business
2008 - 2010
M.S. from University of Denver - Daniels College of Business

More Information

Social Presence :

Prographics :

Exp : 15 Location : Denver Metropolitan Area, United States Job Level : Mid-senior Designation : Principal Product Marketing Business Partner at FinThrive
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Insights For Selling To Diem A.

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Be formal and objective, they will appreciate it more
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Do not use very emotional or colorful language
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Diem A. is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Diem A.

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Diem A. move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Diem A. take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Diem A.

Personality Compatibility


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