Dieter Debels

Questioner
DISC Type : c

Founder & CEO at RetailSonar

Ghent, Flemish Region, Belgium

Overview

Dieter is the Founder and CEO of RetailSonar and its successful spin-off, ChargePlanner. Leveraging a Ph. D. from Ghent University, he applies AI and big data to optimize location-based decisions for major retailers and the rapidly expanding EV charging market. He is currently focused on the international expansion of ChargePlanner, especially for electric trucks.

Personality Overview

Price-Sensitive

Not Easily Convinced

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to fully evaluate every situation.

Topics They Care About

EV Charging Infrastructure
He founded ChargePlanner to find the most profitable locations for EV charging and recently acquired German competitor Ladeplan to accelerate European expansion.
AI in Retail
His first company, RetailSonar, uses AI and big data to accurately predict customer behavior and sales for retailers like Decathlon, driving their location strategies.
International Expansion
He is actively growing his companies' footprint across Europe, recently opening a new office in Germany and acquiring a local competitor to strengthen market position.

Media Appearances

RetailSonar becomes largest European geomarketing player after .... Featured in RetailSonar Blog

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Dieter Debels - Founder & CEO at RetailSonar. Featured in The Org

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Work History

9-2024
Founder & CEO at RetailSonar
3-2024 - 9-2024
Founder & Chief Strategy Officer at RetailSonar
6-2011 - 3-2024
CEO at RetailSonar
2006 - 2010
Supply Chain Mgt Consultant at Möbius Business Redesign

Education

2002 - 2006
Phd from Ghent University
Education details unavailable from Don Bosco Zwijnaarde

More Information

Social Presence :

Prographics :

Exp : 19 Location : Ghent, Flemish Region, Belgium Job Level : Leadership Designation : Founder & CEO at RetailSonar
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Insights For Selling To Dieter

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dieter is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Dieter

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Dieter move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Dieter take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Dieter

Personality Compatibility


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