Dinisha Rathod

Questioner
DISC Type : c

Senior Client Partner- CPG & D2C at Meta

India

Overview

Dinisha Rathod is a Senior Client Partner at Meta, specializing in the CPG and D2C sectors. Her expertise spans e-commerce, FMCG, and telecom, with previous leadership roles including Head of Brand Marketing at Ajio Business and DGM of Consumer Insights at Aditya Birla. She holds both an MBA and an LLB.

She is an avid traveler who once took a sabbatical from her corporate career to become a Chief Off-road Traveller. During this time, she embarked on a solo backpacking journey, exploring eight different states across India and documenting her Swades Moments.

Unique fact: She was recognized with a Unilever Global Compass award by Sanjiv Mehta, a leader she finds highly inspirational.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They prefer to analyze every situation thoroughly.


Topics They Care About

CPG & D2C Growth
Her current role at Meta is dedicated to fostering partnerships and driving growth for clients in the CPG and Direct-to-Consumer industries.
E-commerce Branding
Previously led brand marketing for Ajio Business, demonstrating expertise in building brand presence and strategy in the competitive e-commerce space.
Consumer Insights
Her background includes a senior role in Consumer Insights & Brand Development at Aditya Birla, indicating a focus on understanding consumer behavior.

Media Appearances

Dinisha has no verified media appearances

Work History

1-2025
Senior Client Partner- CPG & D2C at Meta
5-2022 - 12-2024
Client Partner - CPG at Meta
12-2021 - 4-2022
Head - Brand Marketing, Ajio Business at AJIO.com
3-2021 - 12-2021
Chief Off-road Traveller - Incredible India at Self-employed
11-2019 - 2-2021
Deputy General Manager - Consumer Insights & Brand Development at Aditya Birla Management Corporation Pvt Ltd

Education

2006 - 2008
MBA from MET league of College
2005 - 2006
LLB from Government Law College

More Information

Social Presence :

Prographics :

Exp : 18 Location : India Job Level : N/A Designation : Senior Client Partner- CPG & D2C at Meta
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Insights For Selling To Dinisha

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dinisha is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Dinisha

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Dinisha move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Dinisha take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Dinisha

Personality Compatibility


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