DJ Cox

Evaluator
DISC Type : dcs

Senior Vice President - US Sales at TransUnion

Dublin, Ohio, United States

Overview

DJ Cox is the Senior Vice President of US Sales at TransUnion, an executive leader with 16 years of experience managing large sales, strategy, and operations teams. He attended The Ohio State University and is described by peers as a focused, natural leader with great integrity.

Outside of his direct role, DJ is seen as an excellent business partner and a joy to work with. He is known for building strong relationships, fiercely advocating for his clients and colleagues, and creating win-win situations for his business partners.

Unique fact: DJ is a two-time winner of the Sales Excellence Award at TransUnion, earning the recognition in both 2021 and 2022.

Personality Overview

Hard To Convince

Quality Focused

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Future of Lending
Appeared on a recent TransUnion podcast to discuss risk, resilience, and selective growth strategies for lenders in the current economic environment.
Consumer Credit Health
Frequently posts analysis on consumer credit trends, including delinquency rates and balance growth, to provide market intelligence for financial institutions.
Fraud Prevention
Actively shares information about innovative solutions that help financial institutions detect and combat emerging fraud risks like credit washing and synthetic identity fraud.

Media Appearances

DJ has no verified media appearances

Work History

1-2024
Senior Vice President - US Sales at TransUnion
2-2019 - 1-2024
US Sales VP | Consumer Lending, BNPL, Fintech & Card | Industry Executive Leader at TransUnion
1-2018 - 2-2019
Regional Sales Manager at TransUnion
9-2016 - 1-2018
Major Account Executive II, Enterprise Relationship at TransUnion
7-2014 - 9-2016
Major Account Executive at TransUnion

Education

2002 - 2004
Criminology from Columbus State Community College
2000 - 2002
Education details unavailable from The Ohio State University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Dublin, Ohio, United States Job Level : Leadership Designation : Senior Vice President - US Sales at TransUnion
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Insights For Selling To DJ

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with DJ is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from DJ

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will DJ move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can DJ take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And DJ

Personality Compatibility


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