Dominika Choroszko in

Dominika Choroszko

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Web Optimisation Specialist at Primark
📍 United Kingdom

Dominika is a Web Optimisation Specialist at Primark with over a decade of experience in analytics, A/B testing, and enhancing user journeys for major brands like Virgin Media O2 and Sky. People who have worked with her describe her as diligent, creative, and a customer experimentation champion. She holds a Professional Scrum Product Owner certification.

Outside of her tech career, Dominika is passionate about organization and home styling. This interest led her to become an Amazon bestselling author, with her book on decluttering helping thousands of people across 12 countries to organize their homes, minds, and finances. She is also a former world-class ballroom dancer.

Unique fact: Dominika is an Amazon bestselling author on the subject of decluttering and is also a former world-class ballroom dancer.

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Experience
6 Years
Current Role
Web Optimisation Specialist
Job Level
Junior
Location
United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Dominika cares about

Web Optimization
Her entire career is focused on digital product and web optimization, using tools like Adobe Target, Optimizely, and Glassbox to run hundreds of experiments at major companies.
Customer Experience
Recommendations praise her "customer first thinking" and focus on creating seamless user experiences. Her work involves analyzing customer feedback and session recordings to identify opportunities.
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Career

Work history

11-2024
Web Optimisation Specialist
Primark
5-2022
Author
F*ck You Chaos by Dominika Choroszko
3-2021 - 11-2024
Online Optimisation Manager
Virgin Media O2
11-2018 - 2-2021
Senior Optimisation Manager
NOW TV
Sky
5 yrs 4 mos
In the press

Media appearances

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Education
2009 - 2013
BA (Hons)
Kingston University
2013 - 2015
CIM Professional Diploma in Marketing
London School of Marketing
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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