Don Peterson, CPPL

Enthusiast
DISC Type : i

Chief Operating Officer at Western Industries Corporation

Austin, Texas Metropolitan Area, United States

Overview

Don Peterson is the Chief Operating Officer at Western Industries Corporation, where he has built a career since 1993. A graduate of Michigan State Universitys School of Packaging, he is also a Lifetime Certified Packaging Professional. People who have worked with him describe him as intelligent, a hard worker, and skilled with customer relationships.

Don maintains a strong connection to his alma mater, Michigan State University, which is a key personal interest. He likely follows the universitys activities and sports programs, offering a great point of connection outside of his professional responsibilities.

He has spent over three decades at Western Industries, rising from a Packaging Engineer to the C-suite, showcasing immense loyalty and expertise.

Personality Overview

Amiable & Agreeable

Non-Confrontational

Consensus Focused

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Packaging Solutions
His entire career is built on this, from his B. S. in Packaging Engineering to his current role. He is praised for providing creative and quality packaging solutions.
Operational Growth
As COO, his focus is on expanding the company's operational capabilities and organizational structures, a key responsibility of his executive role.
Customer Relationships
Recommendations highlight his "great relationship skill with customers" and his commitment to acting in their best interest, indicating a highly customer-centric approach.

Media Appearances

Don Peterson - Western Industries Corporation. Featured in Western Industries Corporation (Company Website)

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Work History

4-2022
Chief Operating Officer at Western Industries Corporation
6-2006 - 5-2022
General Manager at Western Industries Corporation
6-2002 - 6-2006
Manager, Sales & Engineering at Western Industries Corporation
6-1998 - 6-2002
Corporate Packaging Engineering Manager at Western Industries Corporation
6-1993 - 6-1999
Packaging Engineer & Technical Sales at Western Industries Corporation

Education

1983 - 1988
Bachelors from Michigan State University
1983 - 1988
Bachelor’s Degree from Michigan State University - School of Packaging

More Information

Social Presence :

Prographics :

Exp : 38 Location : Austin, Texas Metropolitan Area, United States Job Level : Leadership Designation : Chief Operating Officer at Western Industries Corporation
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Insights For Selling To Don

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Give them the opportunity to lead the conversation where possible
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Avoid overloading them with too much information
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Don is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Don

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Don move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Don take some risk or not?

  • They can take some low-probability risks if needed.

You And Don

Personality Compatibility


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