Donna Ellenburg, FHFMA

Examiner
DISC Type : sc

Revenue Cycle Director at Grandview Medical Center

Birmingham, Alabama, United States

Overview

Donna Ellenburg is an accomplished Revenue Cycle Director at Grandview Medical Center with extensive experience in healthcare finance, including a prior role as CBO Director for St. Vincents Health System. She is a Fellow of the Healthcare Financial Management Association (FHFMA) and a graduate of Birmingham-Southern College.

Donna is deeply committed to her professional community, demonstrating a passion for networking and continuous learning through her involvement in industry conferences and events. Her leadership roles, including Past President of the Alabama HFMA chapter, underscore her dedication to advancing her field and supporting her colleagues.

She served as the 2020-2021 President for the Alabama Chapter of the Healthcare Financial Management Association (HFMA).

Personality Overview

Overcautious

Process Oriented

Tough To Convince

The only way to convince them is by showing them examples and ample proof.  Being observant comes to them naturally. They are quite aware of their needs and limitations, so they are unlikely to over-promise.

Topics They Care About

Revenue Cycle Management
As a director at two major health systems, this is her core professional expertise, with responsibility for scheduling, registration, and chargemaster.
Healthcare Finance
Demonstrated by her long career, FHFMA certification, and extensive leadership within the Healthcare Financial Management Association (HFMA).
Professional Leadership
Served as President and currently serves as Founders Point Chair for the Alabama chapter of HFMA, showing a commitment to industry leadership.

Media Appearances

Donna has no verified media appearances

Work History

3-2007
Revenue Cycle Director at Grandview Medical Center
4-2002 - 3-2007
Central Business Office Director at St. Vincent's Health Systems

Education

BS from Birmingham-Southern College

More Information

Social Presence :

Prographics :

Exp : 23 Location : Birmingham, Alabama, United States Job Level : Mid-senior Designation : Revenue Cycle Director at Grandview Medical Center
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Insights For Selling To Donna

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Donna is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Donna

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Donna move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Donna take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Donna

Personality Compatibility


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