Donna Estrada

Enthusiast
DISC Type : i

Marketing Specialist at UCC Cafe Philippines

Manila, National Capital Region, Philippines

Overview

Donna Estrada is the Marketing Specialist for UCC Café, bringing a diverse background from roles at ROMLAS Health Group and Creative Gateway Inc. Her experience spans healthcare marketing, account management, and customer experience. She holds a Bachelor of Fine Arts from the University of Santo Tomas, adding a creative lens to her work.

Her education in fine arts suggests a strong appreciation for visual communication, creativity, and design. This artistic foundation likely informs her personal interests and provides a unique perspective in her professional marketing efforts, allowing her to blend aesthetic principles with effective brand strategy.

She transitioned from managing guest experiences at McDonalds to specializing in brand marketing.

Personality Overview

Consensus Focused

Non-Confrontational

Story Driven

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

F&B Marketing
As the Marketing Specialist for UCC Café, she is focused on strategies within the competitive coffee and restaurant industry.
Creative Campaigns
[Predicted] Her Bachelor of Fine Arts degree suggests a natural inclination towards visually compelling and creative marketing concepts.
Customer Experience
Her background as a Guest Experience Manager at McDonald's highlights a foundational skill in ensuring customer satisfaction and loyalty.

Media Appearances

Donna has no verified media appearances

Work History

10-2023
Marketing Specialist at UCC Cafe Philippines
5-2023 - 10-2023
Marketing Assistant/EA to the CMO at ROMLAS Health Group
7-2019 - 2-2023
Account Executive at Creative Gateway Inc.
1-2018 - 6-2019
Guest Experience Manager at McDonald's Philippines (Golden Arches Development Corporation)
6-2016 - 7-2016
Marketing And Advertising Intern at Business World

Education

Bachelor of Fine Arts - BFA from University of Santo Tomas

More Information

Social Presence :

Prographics :

Exp : 7 Location : Manila, National Capital Region, Philippines Job Level : Junior Designation : Marketing Specialist at UCC Cafe Philippines
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Insights For Selling To Donna

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Invite them for a lunch or a drink/coffee
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Avoid overloading them with too much information
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Donna is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Donna

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Donna move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Donna take some risk or not?

  • They can take some low-probability risks if needed.

You And Donna

Personality Compatibility


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