Donna McGonigal in

Donna McGonigal

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Principal at BrandStrat Solutions LLC
📍 Montclair, New Jersey, United States

Donna is a senior brand and marketing executive with deep experience building iconic CPG and OTC brands like Advil and Lysol at companies such as Bayer and Pfizer. A Syracuse University graduate, she is described by colleagues as intelligent, strategic, and highly competent. She now applies her expertise in her consulting practice.

For a startup, she single-handedly spearheaded the entire go-to-market strategy for a new medical beverage in the digestive health space.

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Experience
29 Years
Current Role
Principal
Job Level
Senior
Location
Montclair, New Jersey, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Donna cares about

CPG Brand Building
Her career is defined by leadership roles building major consumer and over-the-counter brands for companies like Pfizer, Bayer, and Reckitt Benckiser.
Go-to-Market Strategy
As a consultant, she has developed complete launch, marketing, and sales strategies for new products in the health and wellness sector.
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Career

Work history

3-2024
Principal
BrandStrat Solutions LLC
10-2022 - 12-2023
Marketing & Sales Strategy Consultant
entrinsic bioscience
11-2021 - 6-2022
Senior Director, Pain/Cardio (Aleve, Bayer Aspirin, Midol)
Bayer
5-2019 - 10-2021
Marketing Director, US Cough & Cold Porfolio
Bayer
9-2016 - 4-2019
Senior Director, Global Strategy and Innovation
Pfizer
In the press

Media appearances

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Education
Bachelor of Science
Syracuse University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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