Dora Liliana Pascuas Calderón

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DISC Type : ic

Directora Nacional Comercial at Grupo Vardí

Bogota, D.C., Capital District, Colombia

Overview

Dora Liliana Pascuas Calderón is a National Commercial Director at Grupo Vardí, specializing in service management and marketing. She has extensive experience in customer service processes and commercial areas within the automotive sector, focusing on national project management and strategic relationship building.

She holds an Executive MBA from Universidad Francisco de Vitoria and specialized in Marketing at The George Washington University. She excels in implementing processes from scratch to empower sales and administrative teams.

Known for her ability to connect business strategy with brand leadership, Dora Liliana consistently meets commercial budgets across automotive brands.

Personality Overview

Curious

Assertive

Example Seeker

They are likely to ask many questions and look heavily for supporting information.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Commercial Strategy
Her role at Grupo Vardí involves connecting enterprise strategy with brand leadership to achieve commercial budgets and generate national and regional tactics.
Service Management
She specializes in service management and has extensive experience directing customer service processes and commercial areas in the automotive sector.
Team Development
Dora Liliana is passionate about developing and managing high-performing teams, leading and building commercial teams from inception.

Media Appearances

Dora has no verified media appearances

Work History

6-2019
Directora Nacional Comercial at Grupo Vardí
1-2017 - 6-2019
Directora comercial at Grupo Vardí
4-2007 - 1-2017
Directora comercial at Nissan Colombia

Education

1-2018 - 1-2019
Executive MBA from Universidad Francisco de Vitoria
1-2017 - 1-2018
Especialista en Marketing from The George Washington University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Bogota, D.C., Capital District, Colombia Job Level : N/A Designation : Directora Nacional Comercial at Grupo Vardí
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Insights For Selling To Dora Liliana

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Share testimonials from known people and give multiple examples of product value
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dora Liliana is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Dora Liliana

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Dora Liliana move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Dora Liliana take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Dora Liliana

Personality Compatibility


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