Dorte Tandrup

Inquirer
DISC Type : cd

Administrerende direktør/CEO at Aarstiderne A/S

Denmark

Overview

Dorte Tandrup is the CEO of Aarstiderne A/S, bringing extensive C-level experience in marketing, sales, and e-commerce from top roles at Coop, Viaplay, and Boozt. She possesses a strong commercial mindset and a proven track record in leading large teams through growth and transformation, underscored by her education in AI transformation at INSEAD.

Described as a leader passionate about making healthy, organic food more accessible, Dorte has a deep-rooted interest in green transition and product innovation. She lives with her family in North Zealand and is driven by a curiosity to constantly improve outcomes for customers, the business, and the planet.

An award-winning leader, she was the recipient of the prestigious Djøf Leadership Award in 2021.

Personality Overview

Upfront

ROI Conscious

Demanding

They care equally about the product and its potential impact.  They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Organic Food & Health
As CEO of Aarstiderne, she is dedicated to encouraging people to eat more organic, plant-based meals and is rolling out the "Lyst til flere grønne måltider" strategy.
Commercial Leadership
Her career is defined by strong commercial thinking and delivering on KPIs. People who have worked with her call her competent and purposeful.
E-commerce & Digital
Has a "razor-sharp digital toolbox" and a long history of leading digital, marketing, and customer-focused initiatives at major consumer brands like Coop and Boozt.

Media Appearances

Dorte has no verified media appearances

Work History

8-2025
Administrerende direktør/CEO at Aarstiderne A/S
6-2023 - 9-2024
Board Member at Republica
2-2023 - 3-2025
CMO & EVP - Customers, Marketing & Digital at Coop Danmark
6-2022 - 9-2024
Board Member at Quick Info
5-2022 - 1-2023
CMO & SVP - Customers, Marketing & Digital at Coop Danmark

Education

3-2025 - 5-2025
Transform your business with AI from INSEAD
1-2025 - 1-2025
Strategisk regnskabsanalyse from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : 24 Location : Denmark Job Level : N/A Designation : Administrerende direktør/CEO at Aarstiderne A/S
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Insights For Selling To Dorte

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Stress on the business value that your product offers

DONT's

  • Refrain from asking too many questions
  • Avoid long winding pitches, stay objective
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dorte is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Dorte

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Dorte move?

  • Their decision making speed is somewhere in the middle.
  • Can Dorte take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Dorte

Personality Compatibility


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