Dorte Tandrup in

Dorte Tandrup

Inquirer · DISC type cd
Administrerende direktør/CEO at Aarstiderne A/S
📍 Denmark

Dorte Tandrup is the CEO of Aarstiderne A/S, bringing extensive C-level experience in marketing, sales, and e-commerce from top roles at Coop, Viaplay, and Boozt. She possesses a strong commercial mindset and a proven track record in leading large teams through growth and transformation, underscored by her education in AI transformation at INSEAD.

Described as a leader passionate about making healthy, organic food more accessible, Dorte has a deep-rooted interest in green transition and product innovation. She lives with her family in North Zealand and is driven by a curiosity to constantly improve outcomes for customers, the business, and the planet.

An award-winning leader, she was the recipient of the prestigious Djøf Leadership Award in 2021.

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Experience
24 Years
Current Role
Administrerende direktør/CEO
Location
Denmark
Personality Overview

How Dorte shows up

Upfront
ROI Conscious
Demanding

They care equally about the product and its potential impact. They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Priorities

Topics Dorte cares about

Organic Food & Health
As CEO of Aarstiderne, she is dedicated to encouraging people to eat more organic, plant-based meals and is rolling out the "Lyst til flere grønne måltider" strategy.
Commercial Leadership
Her career is defined by strong commercial thinking and delivering on KPIs. People who have worked with her call her competent and purposeful.
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Career

Work history

8-2025
Administrerende direktør/CEO
Aarstiderne A/S
6-2023 - 9-2024
Board Member
Republica
2-2023 - 3-2025
CMO & EVP - Customers, Marketing & Digital
Coop Danmark
6-2022 - 9-2024
Board Member
Quick Info
5-2022 - 1-2023
CMO & SVP - Customers, Marketing & Digital
Coop Danmark
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
3-2025 - 5-2025
Transform your business with AI
INSEAD
1-2025 - 1-2025
Strategisk regnskabsanalyse
Copenhagen Business School
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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