Rachel Seow Sosa

Initiator
DISC Type : Di

VD at Årstiderna

Greater Malmö Metropolitan Area, Sweden

Overview

Rachel Seow Sosa leads sales, marketing, and communication for Aarstiderne in Denmark and Sweden. With over 10 years of experience, she is passionate about promoting organic, high-quality food and green innovation. She holds a Masters degree from Malmö University and focuses on growing the companys customer base and enhancing its brand image.

Rachel is dedicated to fostering a more sustainable future and reconnecting people with the origins of their food. She previously co-owned a webshop with her sister that sold Korean fashion online, managing everything from digital strategy and campaigns to customer service and visual communication, showcasing her entrepreneurial spirit and creative interests outside of her main career.

She notably returned to Aarstiderne in January 2023 to help the company navigate the challenges of the 2022 economic crisis.

Personality Overview

Confident

Conviction Driven

Friendly Challenger

They measure a product on its merit but can be influenced by strong testimonials.  They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Topics They Care About

Organic Food
Leads marketing at a major organic food delivery company and is passionate about promoting 100% organic, high-quality food to consumers in Denmark and Sweden.
Sustainable Business
Focuses on creating a more sustainable future through her work, which includes green innovation initiatives and reconnecting people to the origins of their food.
Digital Marketing
Owns a digital marketing agency and has a proven track record of creating and executing digital strategies and campaigns to make brands stand out.

Media Appearances

Rachel has no verified media appearances

Work History

5-2021 - 3-2023
VD at Årstiderna
8-2018
Head of Sales, Marketing and Communication Denmark and Sweden at Aarstiderne A/S
8-2017 - 7-2018
Head of Sales and Marketing - Årstiderna Sverige at Årstiderna
11-2015 - 7-2017
Digital Project Manager at Årstiderna
3-2015
Owner at YoutopiaSE

Education

2008 - 2011
Master's degree from Malmö University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Greater Malmö Metropolitan Area, Sweden Job Level : Mid-senior Designation : VD at Årstiderna
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Insights For Selling To Rachel

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Acknowledge their status and position during the conversation
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rachel is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Rachel

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Rachel move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Rachel take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Rachel

Personality Compatibility


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