Doug Perry

Observer
DISC Type : ic

SVP Corporate Planning and Development at Tennessee Valley Authority

Chattanooga, Tennessee, United States

Overview

Doug Perry is the Senior Vice President of Corporate Planning and Development at the Tennessee Valley Authority. He leads corporate strategy, innovation, and business development, focusing on TVAs long-term initiatives to modernize the regions public power model. He holds a BBA from The University of Georgia and an MBA from UNC Kenan-Flagler Business School.

He is a key figure in driving TVAs "Valley Vision, " a long-term initiative to evolve the public power model and meet the regions growing energy needs through emerging technologies.

Personality Overview

Example Seeker

Value Driven

Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Clean Energy Transition
Frequently quoted discussing TVA's plans to achieve a 70% carbon reduction by 2030 and add 10, 000 megawatts of solar power by 2035 through programs like Green Invest.
Future of Public Power
As a key speaker on TVA's "Valley Vision, " he is focused on evolving the public power model to integrate new technologies and ensure long-term value for the region.
Strategic Innovation
His role encompasses innovation and research, enterprise transformation, and developing strategies to meet evolving energy demands and support economic growth in the Tennessee Valley.

Media Appearances

Doug has no verified media appearances

Work History

4-2025
SVP Corporate Planning and Development at Tennessee Valley Authority
1-2025 - 4-2025
SVP and Chief of Staff at Tennessee Valley Authority
9-2024 - 2-2025
SVP - Enterprise Transformation Office at Tennessee Valley Authority
10-2008 - 10-2011
Section Manager - Energy Delivery Finance, Progress Energy Florida at Progress Energy
Manager - Risk Analytics & Reporting at Progress Energy

Education

MBA from UNC Kenan-Flagler Business School
BBA from The University of Georgia

More Information

Social Presence :

Prographics :

Exp : 4 Location : Chattanooga, Tennessee, United States Job Level : Leadership Designation : SVP Corporate Planning and Development at Tennessee Valley Authority
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Insights For Selling To Doug

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Be prepared for a lot of questions, answer them objectively
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Doug is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Doug

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Doug move?

  • They like to analyze well and then make their decisions.
  • Can Doug take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Doug

Personality Compatibility


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