Dougie Robb

Questioner
DISC Type : c

Chief Executive Officer at Smart Data Foundry

Greater Edinburgh Area, United Kingdom

Overview

Dougie Robb is the CEO of Smart Data Foundry, leading the companys strategic vision. A qualified chartered accountant with a BA from Heriot-Watt University, he has extensive experience in senior finance and leadership positions, including advising early-stage businesses and directing business restructuring.

He is focused on building strong relationships with stakeholders across the public and private sectors to develop mutually beneficial outcomes. He frequently shares updates on his companys work in leveraging data for economic insights and social good.

Unique fact: Before leading a data science organization, he was a Director of Business Restructuring at a major accounting firm.

Personality Overview

Systematic

Cautious & Analytical

Price-Sensitive

They prefer to do thorough analysis of any situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Economic Data Insights
Leads the launch of products like the "Economic Nowcast, " which uses real-time financial data to track economic wellbeing.
FinTech for Good
His work involves collaborating with financial institutions like Virgin Money to use private sector data for societal benefit.
Scaling Startups
Draws on his experience as a finance professional to advise and lead early-stage and start-up businesses.

Media Appearances

Edinburgh's Smart Data Foundry confirms Dougie Robb as CEO. Featured in Scottish Financial News

See Now

Work History

3-2025
Chief Executive Officer at Smart Data Foundry
4-2024 - 3-2025
Interim Chief Executive Officer at Smart Data Foundry
4-2018 - 12-2024
Finance professional at Self-Employed
4-2016 - 3-2018
Director at BDO UK LLP
8-2014 - 3-2016
Chief Financial Officer at Aquamarine Power

Education

1991 - 1995
BA from Heriot-Watt University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater Edinburgh Area, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at Smart Data Foundry
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Insights For Selling To Dougie

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dougie is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Dougie

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Dougie move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Dougie take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Dougie

Personality Compatibility


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