Douglas Barraza, AIA, NCARB, LEED AP

Questioner
DISC Type : c

Principal I Regional Leader of Sports+Recreation+Entertainment at HOK

United States

Overview

Douglas has no verified overview

Personality Overview

Systematic

Not Easily Convinced

Value Seeker

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to fully evaluate every situation.

Topics They Care About

Douglas has no verified topics they care about

Media Appearances

Douglas has no verified media appearances

Work History

5-2025
Principal I Regional Leader of Sports+Recreation+Entertainment at HOK
1-2024 - 5-2025
Principal I Collegiate Sports & Recreation Leader at Perkins&Will
9-2019 - 1-2024
Principal I Higher Education Recreation & Wellness Client Leader at SmithGroup
3-2018 - 9-2019
Senior Architect / Principal at Populous
1-2015 - 3-2018
Vice President, Regional Leader: Sports + Recreation + Entertainment at HOK

Education

1983 - 1988
Bachelor of Architecture from University of Kansas - School of Architecture
1979 - 1983
Education details unavailable from Cherry Creek High School - Centennial, Colorado

More Information

Social Presence :

Prographics :

Exp : 33 Location : United States Job Level : Senior Designation : Principal I Regional Leader of Sports+Recreation+Entertainment at HOK
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Insights For Selling To Douglas

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Douglas is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Douglas

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Douglas move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Douglas take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Douglas

Personality Compatibility


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