Dr Asheley Jones

Judge
DISC Type : Dc

Chief Learning and Innovation Officer at CPA Australia

Greater Melbourne Area, Australia

Overview

Asheley Jones is the Chief Learning and Innovation Officer at CPA Australia, specializing in end-to-end solution design for the education and technology sectors. She is an expert in developing business strategy, organizational change, and capability frameworks. Colleagues describe her as inspirational, a connector, and a professional who merges academic and industry knowledge with empathy.

Asheley holds a Doctorate in Business Administration from Victoria University and has a publication on addressing the technology education gap in the aged care sector.

Personality Overview

Generally Skeptic

Fast But Wary

Demanding

They prefer to move quickly, and expect the same from others.  They do not care very much about building rapport or relationships. They respond well to strong and respectful communication.

Topics They Care About

AI in Finance
Expressed a keen interest in understanding the role of artificial intelligence within the finance sector through her public posts.
Micro-credentials
A core focus of her work, she has a substantive track record in developing and implementing micro-credential assessment models in higher education.
Future of Education
Actively engages with the future of learning, indicated by her planned attendance at the EDUtech Australia conference to shape education through technology.

Media Appearances

Expert take on key leadership questions. Featured in CPA Australia – inTheBlack

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CPA Australia outlines six skills for professionals in 2025. Featured in Yahoo Finance

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CPA Australia Selects D2L to Help Deliver Innovative Learning Experiences. Featured in D2L Newsroom

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Work History

8-2024
Chief Learning and Innovation Officer at CPA Australia
2-2024 - 12-2024
Academic board member at Governance Institute of Australia
11-2022 - 12-2024
Director, membership advisory board at ACS (Australian Computer Society)
3-2021 - 8-2024
Managing Director at Zena Consulting
2-2020 - 3-2021
Chief Operations Officer and Head of Product at DeakinCo.

Education

2011 - 2017
DBA from Victoria University
1995 - 1996
Master of Arts (MA) from University of Melbourne

More Information

Social Presence :

Prographics :

Exp : 16 Location : Greater Melbourne Area, Australia Job Level : Leadership Designation : Chief Learning and Innovation Officer at CPA Australia
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Insights For Selling To Dr Asheley

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Do not spend too much time focusing on product tech or features
  • Avoid being a storyteller and don’t try to oversell
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dr Asheley is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Dr Asheley

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Dr Asheley move?

  • If convinced, they can reach decisions quite fast.
  • Can Dr Asheley take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Dr Asheley

Personality Compatibility


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