Annalisa Tore

Captain
DISC Type : DS

UK&I Marketing Director at Costa Coffee

United Kingdom

Overview

Annalisa Tore is a marketing leader with over 18 years of experience at global brands like Costa Coffee, Reckitt, and Coca-Cola, managing £1B+ P&L. She specializes in brand turnarounds and revenue growth, leveraging her recent studies in AI marketing from London Business School and Harvard. Colleagues describe her as strategic, creative, and a joy to work with.

She drove 11% global growth for Durex through culturally relevant campaigns, earning two Effie Awards.

Personality Overview

Planner & Achiever

Decisive But Calm

Output-Driven

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

AI in Marketing
Her recent education at London Business School and Harvard, along with multiple social posts, highlights her focus on applying AI to marketing strategies.
Brand Transformation
A core theme in her career, focused on revitalizing major brands and translating brand ambition into measurable commercial performance, as seen at Costa Coffee.
Revenue and P&L Growth
Her profile emphasizes her experience in leading £1B+ portfolios and delivering marketing strategies that are directly aligned with P&L performance and margin expansion.

Media Appearances

Annalisa has no verified media appearances

Work History

8-2024 - 12-2025
UK&I Marketing Director at Costa Coffee
9-2022 - 9-2024
Marketing and Innovation Director Europe, Middle East and Nord Africa - Costa Coffee at Costa Coffee
3-2020 - 8-2022
Media and Connection Director Sexual Health Category at Reckitt
1-2019 - 3-2020
Global Brand Director - Sore Throat Category at Reckitt
7-2018 - 12-2018
Global Innovation Director - Respiratory (Mucinex) and Analgesics Local Brands at Reckitt

Education

10-2025 - 2-2026
Mastering Digital Marketing in an AI World from London Business School
11-2025 - 11-2025
Marketing - AI transformation from Harvard University

More Information

Social Presence :

Prographics :

Exp : 18 Location : United Kingdom Job Level : N/A Designation : UK&I Marketing Director at Costa Coffee
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Insights For Selling To Annalisa

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Focus on the results that your product produces, expect some strategic questions in return
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't go over them unless you are left with no other option
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Annalisa is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Annalisa

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Annalisa move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Annalisa take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Annalisa

Personality Compatibility


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