Annalisa Tore in

Annalisa Tore

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UK&I Marketing Director at Costa Coffee
📍 United Kingdom

Annalisa Tore is a marketing leader with over 18 years of experience at global brands like Costa Coffee, Reckitt, and Coca-Cola, managing £1B+ P&L. She specializes in brand turnarounds and revenue growth, leveraging her recent studies in AI marketing from London Business School and Harvard. Colleagues describe her as strategic, creative, and a joy to work with.

She drove 11% global growth for Durex through culturally relevant campaigns, earning two Effie Awards.

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Experience
18 Years
Current Role
UK&I Marketing Director
Location
United Kingdom
Personality Overview

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Priorities

Topics Annalisa cares about

AI in Marketing
Her recent education at London Business School and Harvard, along with multiple social posts, highlights her focus on applying AI to marketing strategies.
Brand Transformation
A core theme in her career, focused on revitalizing major brands and translating brand ambition into measurable commercial performance, as seen at Costa Coffee.
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Career

Work history

8-2024 - 12-2025
UK&I Marketing Director
Costa Coffee
9-2022 - 9-2024
Marketing and Innovation Director Europe, Middle East and Nord Africa - Costa Coffee
Costa Coffee
3-2020 - 8-2022
Media and Connection Director Sexual Health Category
Reckitt
1-2019 - 3-2020
Global Brand Director - Sore Throat Category
Reckitt
7-2018 - 12-2018
Global Innovation Director - Respiratory (Mucinex) and Analgesics Local Brands
Reckitt
In the press

Media appearances

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Education
10-2025 - 2-2026
Mastering Digital Marketing in an AI World
London Business School
11-2025 - 11-2025
Marketing - AI transformation
Harvard University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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